Job Title : Digital Marketing & Branding Strategist – Executive Level
Location : Bangalore
Company : Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders)
Department : Marketing & Branding
Experience : 2–5 Years
Type : Full-Time | On-Site
About the Role :
We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group’s verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.
You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.
Key Responsibilities :
Brand Strategy & Identity
Contribute to the development and execution of brand positioning and messaging across digital platforms
Maintain brand consistency across all digital and offline assets
Work closely with the business teams to implement visual storytelling aligned with brand tone
Digital Campaign Management
Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube
Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion
Collaborate with content and creative teams to design compelling ad creatives and video content
SEO & Website Optimization
Conduct keyword research and implement SEO best practices for company websites and blogs
Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc.
Coordinate with web developers to implement enhancements, landing pages, and conversion tools
Content Creation & Social Media
Build and manage social media calendars and create engaging posts, reels, stories, and videos
Write copy for digital ads, banners, email campaigns, and internal communications
Monitor engagement and trends across platforms to stay ahead of digital shifts
Email Marketing & Automation
Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc.
Build lead nurturing workflows and segment mailing lists for personalized campaigns
Analytics & Reporting
Track key performance metrics for all digital activities.
Generate weekly and monthly dashboards to report campaign performance and insights
Recommend data-driven improvements for future campaigns and budget planning
Key Skills & Tools Required :
Google Ads, Meta Ads Manager, LinkedIn Campaigns
Analytics : Google Analytics, Meta Insights, UTM tracking
Design Tools : Canva, Photoshop, Illustrator (optional)
CMS Tools : WordPress / Wix / Webflow
Email : Mailchimp / Zoho Campaigns / HubSpot
Proficiency in Microsoft Excel / PowerPoint for reporting and presentations
Qualifications :
Bachelor’s or Master’s in Marketing, Digital Media, Communications, or a related field
2–5 years of experience in digital marketing, branding, or communications
Strong communication skills (written + visual)
Ability to work in a fast-paced, multi-brand, multi-stakeholder environment
Preferred :
Experience in interior design, construction, EPC, or industrial product marketing
Experience with employer branding and B2B digital outreach
Video editing or reel-making experience is a plus
What You Get :
Opportunity to build and shape the digital voice of a fast-growing group
Collaborative environment with cross-functional teams across engineering, and business
Visibility across multiple industry verticals : infrastructure, interior, industrial, and global export brands
Ownership and growth in marketing strategy, leadership grooming, and branding exposure
Digital Marketing Strategist • Bengaluru, Karnataka, India