We are looking for an experienced and strategic Performance Marketing expert who specializes in Google / Meta Paid campaigns. The ideal candidate will have a minimum of 3 years of hands-on experience in paid media and deliver measurable results through performance-driven advertising.
This role does not include SEO-related responsibilities and is focused entirely on paid media performance.
Key Responsibilities :
- Lead and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.
- Strategically plan and execute PPC campaigns to meet KPIs such as CPA, ROAS, CTR, Conversion Rate, and LTV.
- Analyze campaign performance, generate insights, and continuously optimize for efficiency and results.
- Allocate budgets, assign tasks, and ensure timely and accurate campaign execution
- Stay updated on Google Ads features, industry trends, and best practices.
Key Requirements :
Bachelor’s or Master’s degree in Marketing, Business, or a related field.Minimum 3 years of experience in Google and Meta Ads campaign management.Proven experience in managing large-scale paid media budgets.Strong understanding of Google Ads Manager, Google Analytics, and Tag Manager.Demonstrated ability to lead a team, assign tasks, review performance, and provide feedback.Excellent communication and presentation skills.Strong analytical and reporting skills using tools like Excel, Google Sheets, or Data Studio.Preferred Skills (Bonus) :
Google Ads Certification.Familiarity with automation rules and campaign scripts.Experience working in digital marketing agencies or client-facing roles.