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Manager - Performance and Growth Marketing

ConfidentialNoida, India

8 days ago

Job description

About Us :

Credgenics is revolutionizing the fintech space with innovative digital solutions in lending, credit, and financial advisory. As we scale our B2C fintech app, we are looking for a Manager - Performance and Growth Marketing to drive paid digital campaigns, app growth, and performance optimization while managing large-scale marketing budgets.

Role Overview :

As a Manager - Performance and Growth Marketing , you will be responsible for building and executing digital acquisition strategies to scale our user base from 0 to 1 . You will own end-to-end campaign management across multiple paid digital channels, ensuring high ROI and sustainable user acquisition.

What you'll be doing :

Develop and execute data-driven digital marketing strategies to drive app downloads, engagement, and retention.
Manage and optimize campaigns across Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing .
Design a scalable growth model focused on sustainable user acquisition .
Track and optimize app funnel metrics (attribution, traffic, conversion rates, CAC, LTV, ROI).
Implement marketing automation & event tracking to monitor user journeys effectively.
Manage and scale marketing budgets efficiently while optimizing KPIs like CPI, CPM, CAC, LTV, acquisition, remarketing, cross-sell, up-sell, and retention .

What We're Looking For :

8+ years of experience in performance marketing for a B2C app-first business (preferably fintech, lending, or credit advisory).

Proven expertise in Google UAC, Meta Ads, programmatic advertising, and affiliate marketing .

Hands-on experience with app attribution and tracking tools (Appsflyer, Firebase, Branch).

Strong analytical skills with proficiency in Google Analytics, Mixpanel, Amplitude, or similar tools .

Ability to scale marketing budgets efficiently while optimizing performance metrics.

Understanding of incrementality in digital marketing and best practices for user acquisition.

Prior experience with ASO (App Store Optimization) is a plus.

Knowledge of credit & lending user behavior is an added advantage.

Why Join Us

Work at the forefront of fintech innovation with a fast-growing digital platform.

Lead and own performance marketing strategies from 0 to 1 .

Be part of a data-driven, high-impact growth team .

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Skills Required

Digital Marketing Strategies, Firebase, Affiliate Marketing, programmatic advertising , Branch, Google Analytics, Performance Marketing

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Manager Performance Marketing • Noida, India