Brand, PR & Analyst Relations Marketer
Kanerika Incchennai, India10 days ago
Job descriptionBuild relationships with Gartner, Forrester, IDC and boutique / niche / regional firms. Land Kanerika in influential reports — from MQs to specialized deep-dives. Run sharp, story-driven analyst briefings (no “reading the slides”). Track insights from analysts and use them to strengthen positioning. Position Kanerika’s leaders as go-to voices in AI, data, and automation. Develop bylined articles, speaking engagements, and media commentary pipelines. Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms. Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions. Turn partner wins into stories that build Kanerika’s credibility and visibility. Target awards that strengthen credibility in AI, analytics, and automation. Craft submissions with compelling narratives that stand out. Amplify wins across PR, sales enablement, social, and brand channels. Refine Kanerika’s story for analysts, press, partners, and prospects. Differentiate us in the noisy “AI + analytics” market with clarity and honesty. Keep messaging sharp, human, and jargon-free. 2-5 years in B2B tech marketing, ideally SaaS / AI / data / automation. Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus). Planned and executed partner-driven events with measurable pipeline outcomes. Created case studies, co-branded content, and award submissions that landed. Collaborated with sales and partner teams globally across time zones. Ecosystem-minded : You think in terms of partnerships, not just campaigns. Connector : You turn Microsoft and Databricks introductions into lasting joint wins. Storyteller : You craft narratives that make partners proud to feature Kanerika. Operator : You run events and campaigns that look seamless — even if backstage is chaos. Experimental : You test new formats and creative ideas, not just “the usual booth.” Global thinker : You see every event and alliance as a chance to extend Kanerika’s reach worldwide.
What You’ll Own
Media Relations & PR
- Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.
- Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com — plus specialized trade media.
- Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.
- Move fast on trends and newsjacking to get Kanerika’s voice into timely conversations.
Analyst Relations (Tier-1 + Boutique + Niche)
Thought Leadership & Executive Visibility
Partnership PR Amplification
Awards & Recognition
Brand Narrative & Positioning
What You’ve Done Before
Who Thrives Here?
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Marketer • chennai, India
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