AssetPlus - Brand Director - Public Relations

Brand Strategy & Architecture :

• Define and maintain the brand architecture for AssetPlus and sub-brands.
• Establish positioning frameworks to differentiate AssetPlus while ensuring coherence across initiatives.
• Develop brand playbooks and guidelines for messaging, tone, and identity.
• Creative Direction & Visual Identity - Lead visual identity design across all digital and offline touchpoints.
• Build and manage brand asset libraries (logos, templates, campaign kits) for scalability.
• Oversee creative campaigns ensuring they are distinctive, consistent, and aligned with brand ethos.
• Integrated Campaigns & Storytelling - Conceptualize and execute high-impact brand campaigns (digital, offline, PR-driven).
• Own content and creative calendars, ensuring brand consistency across platforms.
• Internal Brand Culture - Embed brand values internally through communication, training, and culture-building.
• Ensure all teams, from business acquisition to partnerships, reflect brand ethos in interactions.
• PR & Media Alignment - Work with PR and leadership teams to synchronize media presence with brand strategy.
• Build brand kits, media kits, and narrative frameworks for external communication.
• Position leadership as thought leaders in MFD growth and investor education.
• Audit and optimize digital touchpoints (websites, ads, CRM flows, social media) for a unified brand experience.
• Partner with product and growth teams to ensure brand consistency across user journeys.

(ref : iimjobs.com)