Assistant Manager - MarketingConfidential • Mumbai, India

Assistant Manager - Marketing

Confidential • Mumbai, India

30+ days ago

Job description

Brand Strategy & Positioning

Assist in defining and refining brand identity, value proposition, messaging for both corporate brand and individual real estate projects.
Conduct market research & competitor analysis specific to Mumbai / suburbs to understand buyer / investor preferences, pricing, design trends.
Ensure brand consistency across all touchpoints : signage, hoardings, project brochures, websites, social media, advertising, sales collaterals.

Campaign Planning & Execution

Plan, oversee and execute integrated marketing campaigns (both digital & offline) to boost visibility, generate leads, and maintain brand prestige.

Coordinate with creative agencies, media / outdoor / print vendors for campaign creatives, hoardings, ATL & BTL.

Collaboration with sales and project teams to align marketing & launch activities with project timelines and sales goals.

Offline Brand Building

Manage outdoor advertising (hoardings, banners, signage in strategic locations), print media, events, property launches, exhibitions, open houses.

Organize on-ground activations and broker / channel partner engagement programs.

Ensure permits / regulatory compliance for outdoor / on-ground advertising as per Mumbai municipal / RERA rules etc.

Digital & Content Marketing

Support development of digital brand presence : website content & maintenance, social media strategy and execution, SEO, thought leadership / content marketing (blogs, project features).

Oversee production of visual & multimedia content (photo shoots, video stories, virtual tours) to reinforce brand imagery.

Collateral & Communication

Prepare / coordinate development of brochures, project portfolios, presentation decks, sales kits, newsletters aligned with brand guidelines.

Maintain oversight of all copy and design to ensure consistency in tone, look & feel.

Performance Measurement & Reporting

Define and track key brand metrics : brand awareness, recall, sentiment, share of voice, impressions, engagement, leads from brand campaigns.

Monitor competitor campaigns and market activities; report insights and suggest improvement.

Collect feedback from brokers, customers to refine brand communication and positioning.

Budgeting & Vendor Management

Assist in preparing / managing budgets for branding & marketing initiatives; ensure cost-effectiveness, negotiating with vendors / agencies.

Track invoices, media spend, vendor deliverables, timelines.

Stakeholder Collaboration

Work closely with sales, projects, design, legal, operations teams to ensure brand promise aligns with project delivery.

Liaise with regulatory / municipal / RERA bodies as needed for approvals and compliance of branding and advertising materials.

Invoice Processing, Billing & ERP

Process vendor invoices related to marketing, branding, advertising, events, and site-experience spending; verify accuracy of deliverables, quantities, rates, and approval.

Enter and manage billing, vendor payments, and expense records in the company's ERP system.

Coordinate with the finance / accounts team to reconcile marketing & branding expenditures, budget variances, and ensure timely payments.

Generate periodic reports from the ERP (expenditure vs plan, vendor-by-vendor spend, campaign ROI) to support management decision-making.

Site Experience :

Oversee site-level brand experience : ensure that the actual project site (showrooms, display units, sales offices, site hoardings, façade branding) reflects the brand's look & feel, messaging, and quality standards consistently.

Maintain regular inspections of sites to enforce branding standards, resolve deviations, and ensure that visitor experience aligns with brand promise.

Skill set & required experience :

SFDC knowledge is must

4 to 7 years of experience

Skills Required

Competitor Analysis, Market Research, Content Marketing, Sfdc, Vendor Management, Performance Measurement, Seo

Create a job alert for this search

Assistant Manager Marketing • Mumbai, India

Related jobs

Assistant Manager

Interactive Avenues • Mumbai, Maharashtra, India

Senior Executive or Associate Manager, Creative Strategy.MBA / PGDM in Marketing, Advertising, or related field from a reputed institute. Ability to pull and consolidate data from multiple sources and...Show more

Last updated: 30+ days ago • Promoted

Marketing Manager

Netscribes • Mumbai, Maharashtra, India

About the Role : We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations and execution.Yo...Show more

Last updated: 15 days ago • Promoted

Product Marketing Manager

TML Partners Syndicate • Kalyan-Dombivli, IN

We’re Hiring : Product Marketing Manager.TML Partners Syndicate is seeking an experienced and strategic.This role bridges the gap between product, marketing, and sales — turning insights into impact...Show more

Last updated: 3 days ago • Promoted

Performance Marketing Manager

Magnus India Consulting Services • Mumbai, Maharashtra, India

Hiring for a leading organization specializing in advertising & technology.Looking for a candidate with specialization in running campaigns on Google ads platform and looking at optimization, imple...Show more

Last updated: 11 days ago • Promoted

Assistant Manager - Content Marketing

Neemtree Tech Hiring • Mumbai, India

Assistant Manager - Content Marketing are looking for a dynamic and driven Assistant Manager, Content Marketing to help scale companys brand and digital presence across markets.This role will be c...Show more

Last updated: 8 days ago • Promoted

Marketing Manager

All Time Plastics Limited • Mumbai, Maharashtra, India

The ideal candidate will be responsible for creating and executing our marketing strategy.You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with int...Show more

Last updated: 5 days ago • Promoted

Marketing Manager

Ruijie Reyee • Mumbai, Maharashtra, India

Strategy Development : Develop and execute regional marketing strategies aligned with overall company objectives.Campaign Management : Plan and oversee marketing campaigns across various channels (di...Show more

Last updated: 30+ days ago • Promoted

Manager - Performance Marketing

Emeritus • Thane, IN

Performance Marketing (Global Business).Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governme...Show more

Last updated: 30+ days ago • Promoted

Asst Manager Trade Marketing

Fast&Up India • Mumbai, Maharashtra, India

FMCG, Nutrition, Wellness and OTC.Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget. Improving brand presence and ...Show more

Last updated: 30+ days ago • Promoted

Affiliate Marketing Manager

Query Labs • Mumbai, IN

Influencer & Affiliate Marketing Manager.If you understand creators, know how to build strong partnerships, and enjoy turning relationships into real revenue, this role is for you.Experience in aff...Show more

Last updated: 1 day ago • Promoted

Assistant Manager

TP • Mumbai, IN

Identify opportunities to upgrade existing clients to higher-value telecom plans, premium features, or advanced solutions that meet their evolving needs. Promote complementary telecom services such ...Show more

Last updated: 4 days ago • Promoted

Performance Marketing Manager – B2B

Work Store Limited • Worli, Maharashtra, India

LIMITED is a leading distributor of premium commercial and industrial solutions in India.We are the exclusive partner for globally renowned brands including. Lindhaus & Fimap Cleaning Machines.Our m...Show more

Last updated: 20 days ago • Promoted

Performance Marketing Manager

WPP Media Worldwide • Thane, IN

Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show more

Last updated: 3 days ago • Promoted

Performance Marketing Manager

Texonica Dynamics • Thane, IN

Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना. Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show more

Last updated: 3 days ago • Promoted

Sr. Manager - Product Marketing

RiskProfiler • thane, maharashtra, in

Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives.We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-...Show more

Last updated: 30+ days ago • Promoted

Join Ventures - Assistant Manager - Influencer Marketing

Join Ventures • Mumbai, India

Job Title : Influencer Marketing Manager.About us : IGP is a global gifting platform that helps people celebrate every moment big or small through thoughtful ...Show more

Last updated: 30+ days ago • Promoted

Growth Marketing Manager

JustCopy Inc • Thane, IN

AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show more

Last updated: 3 days ago • Promoted

Marketing Manager

Rivona Naturals • Mumbai Metropolitan Region, India

Strategy Development & Execution : .Market Strategy : Establish and execute a comprehensive front-end marketing strategy to increase consumer reach and drive frequent purchases across both B2C and B2B...Show more

Last updated: 2 days ago • Promoted