Single Point Technologies - Lead - Digital Marketing

Job Title : Digital Marketing

Company : Your Volta Services Pvt. Ltd. (Volta)

Location : Hyderabad, India

Experience : 7+ Years

About Volta :

Volta is an innovative 0% Commission ride-booking app committed to revolutionizing urban mobility.

Our mission is to provide safe, reliable, and sustainable transportation solutions while enhancing the overall commuting experience.

With advanced technology and a focus on user satisfaction, Volta aims to transform the way people move within cities.

Role Overview :

As the Senior Manager of Digital Marketing at Volta, you will play a pivotal role in driving the company's growth through strategic digital marketing initiatives.

Your primary responsibilities will include overseeing product marketing, mobile app marketing, team management, and performance marketing campaigns.

You will collaborate closely with cross-functional teams to develop and execute comprehensive marketing strategies aimed at acquiring and retaining customers, enhancing brand visibility, and optimizing user engagement.

The Team Lead Digital Marketing will be responsible for designing, executing, and optimizing digital marketing campaigns across multiple platforms.

This role focuses on user acquisition, retention, and brand awareness while collaborating closely with cross-functional teams to ensure alignment with overall business goals.

Job Marketing Strategy :

• Develop and implement digital marketing strategies that align with the company's growth objectives.
• Drive performance marketing campaigns (SEO, SEM, social media, email marketing, paid advertising) to maximize user acquisition and engagement.
• Monitor and optimize campaigns to ensure KPIs are met or exceeded.

Brand Awareness & Engagement :

Collaborate with content, design, and product teams to create compelling digital assets (banners, videos, landing pages, etc.)

Customer Acquisition & Retention :

Analytics & Optimization :

SEO & Content Strategy :

Team Leadership :

Budget Management :

Stay Updated on Industry Trends :

ref : iimjobs.com)