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Minfy Technologies - Consultant - Marketing
Minfy Technologies Private LimitedHyderabad, India3 days ago
Job descriptionLead Account-Based Marketing (ABM) initiatives targeting enterprise and mid-market customers. Drive digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact. Leverage data-driven marketing to optimize conversion and engagement across channels. Build C-level engagement programs, driving executive sponsorship with partners and customers. Develop industry-specific GTM initiatives for BFSI, Manufacturing, and other key verticals. Own the marketing P&L, ensuring ROI-driven execution of campaigns. Oversee a globally distributed marketing team, driving high-performance marketing execution. Align with internal stakeholders (sales, delivery, and product teams) to drive integrated marketing & 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing. Strong expertise in partner marketing, ABM, demand generation, and GTM strategies. Proven track record of building and executing co-marketing programs with AWS / Azure / GCP. Experience in managing marketing budgets and partner MDF programs. Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances. Strong leadership and stakeholder management skills, with experience working across global Experience in working with hyperscaler partner programs (AWS Competency, Azure Expert MSP, SAP on GCP, etc. Prior experience in managing multi-geo marketing campaigns (APAC, EMEA, US, India). A background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow.
We are seeking a dynamic and strategic marketing leader from a service-based organization to drive growth through partner and ecosystem marketing.
This role involves working closely with hyperscale's (AWS, Azure, GCP), technology OEMs, and ISVs to build co-branded GTM campaigns, drive demand generation, and establish thought leadership in cloud transformation services.
Job Location : Hyderabad.
Key & Partner Ecosystem Marketing
- Develop and execute joint go-to-market (GTM) strategies with cloud hyperscalers and technology partners.
- Manage co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP.
- Drive strategic alliances, ensuring alignment with partner sales and marketing teams.
Demand Generation & ABM
Thought Leadership & Brand Establish the company as a trusted leader in cloud transformation through analyst relations, events, and PR.
Marketing Strategy & Execution
ref : iimjobs.com)
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Marketing • Hyderabad, India
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