▷ Immediate Start : Senior Manager

Job Description : We are seeking a highly experienced and dynamic Senior Manager Branding, PR & Communication to lead our brand strategy, public relations, communications efforts. The ideal candidate will have a proven track record of 10+ years in brand building, consumer marketing, corporate communications, PR, Communication & Media Buying, preferably within the healthcare, hospitality, or a related service-oriented industry. This role requires a strategic thinker with a deep understanding of consumer insights, digital marketing, media relations, and integrated marketing operations and communications (MARCOM).

1. Brand Strategy & Management :

• Translate the hospitals business strategy into a clear brand architecture and messaging framework
• Ensure consistency in brand identity and reputation across all touchpoints, including physical locations, digital platforms, and marketing materials.
• Define differentiators and brand promise for Sterling and its Centres of Excellence (Cardiology, Oncology etc)
• Conduct market research, social listening and consumer insights analysis to identify brand opportunities and track brand health.

2. Integrated Marketing Communication and campaigns :

3. Public Relations & Media Relations, Media Buying :

4. Stakeholder Management & Collaboration :

Desired Profile

Master's degree in marketing, Communications and Content Creation, Public Relations, or a related field.

Experience in the healthcare or a related service industry is highly preferred