Search & Generative Engine Optimization Executive (SEO & GEO Executive)
Role Overview
Specialist in Technical SEO, Local Search, and AI-Driven Optimization Strategies
We are hiring a technical, tactical, and highly analytical SEO & GEO Executive with deep hands-on experience in improving search engine rankings, local SEO visibility (Maps & Business Listings), and backlink authority. You must demonstrate proven ability to audit, optimize, and grow organic performance across both national and geo-targeted search results using advanced SEO tools, structured methodologies, and scalable outreach practices.
This is not a strategy-only role — we are looking for someone who executes with precision , understands SEO mechanics at the code level , and delivers measurable ranking and traffic growth.
Key Objectives
- Improve search engine rankings (Google, Bing) for key commercial keywords.
- Enhance Google Business Profile and Maps presence across all serviced locations.
- Increase organic traffic, CTR, engagement, and leads.
- Strengthen technical SEO health and fix crawl / indexation issues.
- Build authority and trust via white-hat backlink acquisition strategies.
- Dominate local and multilingual organic SERPs.
Core Responsibilities
Technical SEO Execution
Perform deep-dive technical SEO audits using Screaming Frog , Sitebulb , Ahrefs , and Google Search Console .Fix indexation, crawl errors, canonical issues, robots.txt, sitemap.xml, and redirect chains.Optimize Core Web Vitals, mobile performance, and TTFB (Time to First Byte).Review HTML / CSS / JS output for SEO issues (lazy loading, render-blocking resources, etc.).Implement structured data (schema.org) for local businesses, products, breadcrumbs, FAQs.Manage international SEO with hreflang tags , alternate URLs, and localized sitemaps.Ensure crawl budget efficiency, log file analysis, and secure site (HTTPS-first) structure.On-Page & Content Optimization
Conduct keyword clustering, intent analysis, and landing page mapping.Optimize metadata (titles, meta descriptions), headers (H1–H6), images (alt text), and anchor text.Create internal linking structures for crawlability and equity distribution.Work with writers to guide SEO content (briefs, content scoring, semantic expansion).Use tools to align content with NLP-based ranking factors.Monitor thin content, duplication, and cannibalization, and optimize accordingly.GEO & Local SEO (Maps + Listings)
Set up and optimize Google Business Profiles (GBP) for multi-location entities.Manage NAP (Name-Address-Phone) consistencyTrack rankings for local 'near me' queries and geo-modified termsImplement geo-targeted landing pages with localized schema and map embeds.Audit and manage citations, third-party listings, and local directories.Optimize Apple Business Connect , Bing Places , and relevant review platforms (Trustpilot, GMB Reviews).Off-Page SEO & Backlink Strategy
Design and run link-building campaigns : guest posts, niche edits, HARO, digital PR.Use tools for scalable outreach.Analyze referring domains, spam links, and backlink toxicity via Ahrefs , SEMrush , and Majestic .Build contextual, industry-relevant backlinks to improve authority and rankings.Create linkable assets (data-driven blogs, infographics, tools) in collaboration with content teams.Track link acquisition velocity, anchor text variation, and domain authority growth.Analytics, Reporting & Tracking
Use Google Looker Studio (Data Studio) to create SEO dashboards.Report monthly on :Keyword ranking changes (SERP tracking via AccuRanker / SE Ranking )Organic traffic and conversions (via GA4 and Search Console )Backlink performance and domain authorityLocal pack (3-pack) rankings and listing healthAnalyze user behavior with Hotjar , Clarity , and GA4 Funnel Reports .Required Experience & Qualifications
3–5 years of technical SEO and local SEO experience in high-traffic or multi-location environments.Proven success in ranking keywords to Page 1 , growing backlink profiles , and optimizing GBP listings .Advanced knowledge of SEO tools :Crawling : Screaming Frog, SitebulbAudits & Backlinks : Ahrefs, SEMrush, MajesticLocal SEO : BrightLocal, Whitespark, Google Business ManagerAnalytics : GA4, GSC, Looker Studio, ClarityHands-on experience with CMS platforms (e.g., WordPress, Liferay, Joomla) and HTML / CSS debugging.Strong understanding of E-A-T, Core Web Vitals, schema markup, canonicalization, and international SEO.Excellent project management, task tracking, and reporting discipline.Preferred
Google Analytics (GA4) CertifiedSEO specialization certifications (Yoast Academy, Moz, SEMrush, HubSpot)Experience in multilingual and multi-region SEO (MENA, EU, APAC)Familiarity with AI-assisted SEO optimization and Generative SEO tools like ChatGPT + SurferSkills Required
Google Search Console, Clarity, Seo Tools
