Digital Marketing Manager for Engineering College in Greater Noida

Job Title :

Head – Digital Marketing

Department :

Digital Media & Branding

Reporting To :

Chairperson / Concerned Directors

Location :

Accurate Group of Institutions, Greater Noida

Position Overview : The

Head of Digital Marketing

will lead the overall digital strategy, planning, execution, and performance of all online marketing and communication activities for Accurate Group of Institutions. The role aims to strengthen the institute’s digital presence, increase admissions through targeted digital campaigns, enhance brand reputation, and ensure seamless online engagement with students, parents, consultants, and alumni.

This position requires a strategic thinker with deep expertise in digital channels, analytics, lead generation, content strategy, and performance optimization — someone who can convert digital visibility into measurable admissions outcomes.

Key Responsibilities :

1. Digital Strategy & Planning

Develop and implement a

comprehensive digital marketing strategy

aligned with institutional goals (admissions, branding, placements, events).

Plan annual and quarterly

digital calendars

covering all major campaigns, events, and admissions drives.

Ensure cohesive integration of digital marketing with offline marketing, PR, and events.

2. Performance Marketing & Lead Generation

Oversee

lead generation campaigns

across platforms like Google Ads, Meta (Facebook / Instagram), YouTube, and LinkedIn.

Set up and manage

funnels and conversion strategies

for admissions (landing pages, enquiry forms, remarketing).

Monitor

CPL (Cost per Lead) ,

CTR (Click-Through Rate) , and

Conversion Ratios ; optimize campaigns for maximum ROI.

Coordinate with admission and counselor teams to ensure timely follow-up on digital leads.

3. SEO & Website Management

Supervise

SEO strategies

(on-page, off-page, technical SEO) to ensure top ranking on relevant keywords like “Top PGDM Colleges in Delhi NCR,” “Best MBA College in Greater Noida,” etc.

Audit and update website content regularly to improve

UI / UX, load time, and engagement.

Work closely with web developers to enhance landing pages, chatbot functionality, and lead forms.

4. Social Media Strategy & Growth

Build a strong social media presence across

Instagram, Facebook, LinkedIn, YouTube, X (Twitter) , and

Threads .

Create monthly content calendars focusing on student life, events, achievements, faculty highlights, and placement success.

Plan and execute

paid social campaigns

to boost engagement, followers, and brand reach.

Introduce

student ambassador and influencer collaborations

to create authentic engagement.

5. Content, Branding & Communication

Guide the creation of high-quality content (posts, blogs, videos, newsletters, reels, and testimonials).

Ensure all content reflects institutional values, tone, and branding consistency.

Develop

digital press releases ,

emailers , and

event highlight campaigns

for visibility.

Manage and enhance the institute’s

Google My Business (GMB)

and

online reputation (ORM)

through reviews and feedback response.

6. Analytics & Reporting

Track all campaign metrics via Google Analytics, Meta Business Suite, and CRM dashboards.

Provide

weekly and monthly performance reports

to management with insights and improvement plans.

Establish KPIs for digital channels — leads, traffic, impressions, engagement rate, etc.

Conduct competitor benchmarking and digital trend analysis in the education sector.

7. Team Leadership & Coordination

Lead a team of digital executives, graphic designers, video editors, content writers, and social media managers.

Collaborate closely with

admission, branding, PR, and academic teams

for campaign alignment.

Identify skill gaps, organize training sessions, and maintain high productivity standards within the digital team.

8. Vendor & Budget Management

Manage relationships with

digital agencies, media partners, influencers, and ad platforms .

Plan and monitor the annual

digital marketing budget

and ensure cost-effective spending.

Evaluate new technologies and tools for marketing automation, analytics, and campaign optimization.

Key Skills & Competencies :

Strategic digital marketing planning & execution

Performance marketing & lead generation expertise

SEO / SEM & Google Analytics mastery

Strong command of content strategy and branding communication

Data-driven decision-making & analytical mindset

Excellent leadership, communication, and coordination skills

Understanding of education sector dynamics and student behavior

Qualifications & Experience :

MBA / PGDM in Marketing, Digital Marketing, or Communications

(Preferred : specialization in Digital Media or equivalent).

Minimum 5

years of experience

in digital marketing, with at least 2 years in a leadership role (preferably in education, edtech, or related sectors).

Proven record of achieving high digital lead conversions and strong ROI.

Certifications in Google Ads, Meta Ads, or SEO (preferred).