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Market Research Analyst - Lead

Market Research Analyst - Lead

Visteon Corporationbangalore, India
1 day ago
Job description

At Visteon, the work we do is both relevant and recognized —not just by our organization, but by our peers, by industry-leading brands, and by millions of drivers around the world. That’s YOUR work.

And, as a truly global technology leader in the mobility space, focused on building cross-functional AND cross-cultural teams, we connect you with people who help you grow.

So here, whatever we do is not a job. It’s a mission. As a multi-billion-dollar leader of disruptive change in the industry, we are shaping the future, while enabling a cleaner environment. No other industry offers more fast-paced change and opportunity. We are in the midst of a mobility revolution that will completely change the way we interact with our vehicles, reduce the number of car accidents and fatalities, and make the world a cleaner place.

Visteon is at the epicenter of this mobility revolution.

Two major trends in the automotive industry – the shift to electric vehicles and vehicles with autonomous safety technologies – have created unique opportunities for Visteon. We are the only automotive provider focused exclusively on cockpit electronics – the fastest-growing segment in the industry.

And our team is ready for YOU. To show the world what you can do.

Detailed description : Position Overview : The Market Research Analyst will support the company's strategic decision-making surrounding Vehicle Electronics by conducting market research, analyzing industry trends, and creating insightful presentations focusing on global and regional automotive markets. This role is ideal for a candidate who is eager to leverage their skills in market analysis and business intelligence.

Key Stakeholders : This role will work closely with cross-functional teams including the Cockpit product line, sales, product development, etc.

Key Objectives of the Role

  • Conduct thorough market research on the automotive segments comprising Passenger Vehicles, 2 Wheelers & Commercial Vehicles for cockpit electronics to identify trends, opportunities, and threats.
  • Drive relationships with market research agencies and establish key deliverables with selected sources
  • Analyze industry data from selected sources to provide actionable insights.
  • Conduct surveys and on-ground research activities to understand buyer behavior towards electronics and willingness to adopt, pay, for features.
  • Create compelling presentations and reports to communicate findings and recommendations.
  • Support cross regional teams and leaders with presentations and findings as appropriate of automotive data insights.

Key Performance Indicators

  • Accuracy and relevance of market research reports.
  • Timeliness of insights and presentations.
  • Quality and clarity of slideware.
  • Contribution to strategic decision-making processes.
  • Key Year One Deliverables

  • Establish data sets necessary for the various vehicle electronics product lines at Visteon as a single source of truth
  • Provide actionable data insights as a key input for establishing new products on the roadmap for 2nd Gen CDC, HPC products
  • Drive delivery of such reports and conduct a comprehensive market analysis on a quarterly cadence.
  • Develop and present monthly / quarterly industry trend updates.
  • Engage key internal stakeholders for updates and receive feedback
  • Create a database of key industry metrics and competitors.
  • Support at least three major strategic initiatives with research and insights for Cockpit Domain Controllers, Telematics Control Units and High Performance Compute segments
  • Qualifications, Experience, and Skills

  • Bachelor's degree in Marketing, Business, Economics, or related field.
  • 8+ years experience in market research or analysis.
  • Automotive industry experience is a plus.
  • Strong analytical and critical thinking skills.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively.
  • Key Leadership Behaviors

  • Curiosity : Eager to learn and explore new market trends.
  • Attention to Detail : Ensures accuracy in research and presentations.
  • Proactivity : Takes initiative in identifying and solving problems.
  • Collaboration : Works well with various teams and stakeholders.
  • Company Culture

    Working at Visteon is a journey in which our employees can develop their strengths and advance their careers while making a difference globally. Join us and help change the world and how we interact with our vehicles. Visteon is where the best technical talent creates the future. Learn more about our culture

    About Visteon

    Visteon is a global technology company serving the mobility industry, dedicated to creating a more enjoyable, connected and safe driving experience. The company’s platforms leverage proven, scalable hardware and software solutions that enable the digital, electric, and autonomous evolution of our global automotive customers. Visteon products align with key industry trends and include digital instrument clusters, displays, Android-based infotainment systems, domain controllers, advanced driver assistance systems and battery management systems. The company is headquartered in Van Buren Township, Michigan, and has approximately 10,000 employees at more than 40 facilities in 18 countries. Visteon reported sales of approximately $2.8 billion and booked $5.1 billion of new business in 2021.Learn more at .

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