Growth Digital Marketing Manager

Digital Marketing Manager – HitFame (Delhi) Location : Delhi NCR | Experience : 8–15 Years | Function : Marketing | Industry : Entertainment / Tech / Media / Mobile App / Creator Economy

About HitFame HitFame is an AI-powered entertainment platform revolutionizing how aspiring and established professionals in the entertainment industry find work, gain exposure, and build meaningful networks. Designed for actors, singers, influencers, editors, directors, VFX artists, art directors, and creators , HitFame enables users to showcase their talent, apply for real opportunities, and grow their digital brand — all from a mobile-first, intelligent ecosystem .

With over 150,000+ users and rapidly scaling in the booming creator economy, HitFame aims to become the largest global AI-based job & networking platform for entertainment professionals.

Position Overview We are seeking a highly experienced, data-driven, performance-focused Digital Marketing Manager who will be responsible for building HitFame’s digital growth engine across brand visibility, app downloads, premium subscription sales, affiliate-led growth, lead generation, and online presence across channels.

You will be expected to lead 360° digital strategy and execution across the funnel — from awareness to acquisition to revenue — while working closely with leadership and cross-functional teams.

Key Responsibilities Strategic Leadership Define and implement data-backed digital marketing strategies aligned with business goals

Plan and manage growth metrics : downloads, CAC, MRR, ROAS, funnel conversions, retention

Collaborate with Product, Growth, Design, Tech & Founder for execution alignment

Mobile App Marketing & ASO Drive Android & iOS installs through paid, organic, influencer, and community channels

Full ASO ownership — keywords, creatives, A / B testing, reviews, and deep linking

Use tools like Firebase, Appsflyer, App Radar, MobileAction, and Mixpanel

Performance & Paid Marketing Manage campaigns across Meta (Facebook / Instagram), Google Ads, YouTube, LinkedIn, TikTok, Snapchat, X (Twitter), OTT / CTV , and programmatic platforms

Set up remarketing, lookalike, custom audience funnels using AI-enhanced targeting and automation

Strong experience in Performance Marketing and Affiliate Marketing to drive subscription sales (Premium & Professional Plans) via ad networks, influencers, affiliate publishers, and creator monetization programs

Use tools like Revealbot, AdCreative.ai, Funnel.io, and Smartly.io for optimization and dynamic creative execution

Affiliate & Partner-Led Growth Build and scale affiliate marketing strategies with creators, influencers, affiliate marketplaces, and partner agencies

Track, optimize, and scale partner performance to increase conversions and reach

Work with third-party tools, UTMs, referral tracking systems, and affiliate dashboards to manage commission-based outcomes

Blog Monetization & SEO Scale HitFame’s News & Blog Page as a monetization engine through programmatic ads, affiliate links, sponsored content, and high-ranking SEO content

Plan content calendar and work with writers, editors, and AI tools (Jasper, ChatGPT, SurferSEO) for SEO-driven articles

Build traffic funnels via search, social sharing, and cross-platform distribution

Social Media & Community Build HitFame’s digital brand across Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat

Create & schedule content, reels, campaigns using Hootsuite, Buffer, SocialBee, Canva, Jasper

Partner with influencers and creators to expand brand voice and visibility

Lead Generation & CRM Run B2B and B2C lead-gen campaigns for artist bookings, casting leads, and premium plan conversions

Design CRM funnels and email workflows using HubSpot, ActiveCampaign, MoEngage, Mailchimp

Integrate WhatsApp, SMS, and push notification tools for high-intent nurturing

SEO / SEM & Web Optimization On-page / off-page SEO, SERP ranking, schema, site speed audits, and keyword strategy

SEM campaign planning with PPC optimization, ad copies, A / B testing landing pages

Use tools like SEMrush, Ahrefs, Google Search Console, and SurferSEO

Analytics, Automation & Reporting Track CAC, ROAS, DAU / MAU, bounce rate, funnel drop-offs using GA4, Appsflyer, Hotjar, Power BI, Supermetrics

Automate data pipelines and workflows using Zapier, Kissmetrics, Meta & Google API integrations

Marketplace & Subscription Campaigns Own digital campaigns for selling HitFame Premium & Professional plans

Set up retargeting, cross-selling, subscription upgrades, and gamified user journeys

Drive AOV, conversion rate, and customer retention across app and web stores

️ Reputation Management & Loyalty ORM through Google Alerts, Social Listening, and Review Management Tools

Protect and build brand sentiment through community response and digital PR

Drive loyalty programs, creator community activations, and referral engines

Required Skills & Experience 8–15 years of digital marketing experience in mobile apps, creator platforms, D2C, influencer tech, or entertainment-tech companies

Deep expertise in performance marketing, affiliate marketing, ASO, SEO / SEM, CRM, paid media, influencer growth, and blog monetization

Hands-on experience with Meta, Google Ads, Firebase, Appsflyer, Google Analytics, Programmatic platforms, Affiliate networks, and CRM tools

Proven track record in driving app downloads, subscription sales, and revenue growth through paid, organic, and partner-led campaigns

Leadership experience managing budgets (₹10L+ monthly), leading cross-functional teams, and delivering measurable outcomes

Strong analytical mindset, problem-solving skills, and familiarity with automation tools & AI integrations

If you're a growth hacker at heart and believe in building a digital platform that empowers the future of global entertainment— HitFame is your stage.