Qualifications and Skills
- Proficiency in content creation, including crafting compelling posts, videos, and graphics to engage target audiences.
- Strong understanding of social media analytics tools to track and optimize campaign performance and engagement.
- Experience in SEO optimization to enhance content visibility and maximize audience reach across platforms.
- Familiarity with Facebook Ads Manager for effective ad campaigns, targeting, and audience insights.
- Skills in producing Instagram reels to captivate followers and boost account interaction and growth.
- Ability to collaborate with influencers to create authentic partnerships that amplify brand messaging.
- Competence in using Hootsuite for scheduling and monitoring posts to maintain consistent online activity.
- Proven experience in social media marketing strategies to expand presence and drive audience growth.
Roles and Responsibilities
Develop and implement social media strategies that align with business goals and brand identity.Create, edit, and publish engaging content daily across social media platforms, including Facebook, Instagram, and LinkedIn.Monitor social media channels for trends and engage with audiences, responding to inquiries and comments in a timely manner.Analyze data from social media analytics and adjust strategies accordingly to optimize effectiveness.Coordinate with marketing and design teams to ensure a cohesive brand message and visual identity.Identify and engage with influencers to create partnerships that enhance brand reach and credibility.Stay updated with the latest social media trends and tools to incorporate new strategies and technologies.Manage social media advertising campaigns, including budget tracking and reporting on performance metrics.