Marketing Lead (E-commerce)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary :

We're looking for a Marketing Lead to drive the strategy and commercial success of our tech client. You'll lead end-to-end e-commerce marketing, manage promotions, and collaborate across teams to deliver growth and elevate the customer experience.

Role :

• Direct and own the end-to-end e-commerce operations for the online store in India, ensuring flawless execution of product launches, inventory management, and digital merchandising
• Develop and own the comprehensive promotional roadmap designed to drive customer acquisition, conversion, and market share growth
• Forge and cultivate strategic alliances with key third-party partners (e.g., Flipkart, Croma, etc.) to create synergistic promotional campaigns and expand market reach
• Assume full ownership of the online store's operational and promotional budget, ensuring optimal resource allocation and tracking financial performance to maximise ROI
• Lead complex, cross-functional (XFN) initiatives, collaborating with senior stakeholders across Product, Marketing, Sales, Legal, Finance, and Supply Chain to ensure strategic alignment and seamless execution
• Analyse key performance indicators (KPIs) in depth to derive actionable insights, report on business performance, and implement data-driven optimisation strategies
• Continuously identify and champion strategic process improvement and innovation opportunities to enhance operational efficiency and the overall customer journey

You :

Contract Type : 12 months Fixed Term Contract

Please note : due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and / or disclose such data in accordance with the Personal Data Protection Act 2012.

Skills Required

Digital Marketing, Stakeholder Management, Budget Management