Paid Media Manager

Position : Paid Media Manager

Experience : 6+ years

Location : Sector 48, Gurugram

As the Paid Media Manager, you will lead and manage all aspects of paid media campaigns across various digital platforms. You will oversee a team of digital advertising specialists, develop strategic plans, and drive performance to achieve marketing objectives.

Roles and Responsibilities :

• Lead project execution across clients and practice teams.
• Train and Build Team to deliver outstanding results.
• Understanding client business and requirements
• Plan, optimise, and implement digital ads campaign strategies for a variety of clients
• Suggest and develop new campaigns across multiple channels
• Perform keyword / audience / interest / behaviour research and manage all the campaigns for your clients
• Ensure the timely and successful delivery of our solutions according to client's needs and objectives
• Set up a list of KPIs to track for each client. Forecast and track key account metrics
• Managing campaign budgets & optimise the ROI
• Improve upon paid advertising processes and innovate new strategies and techniques
• Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
• Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth / scaling strategy
• Build and sustain rapport with multiple clients
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement in performance & regularly reporting to management / clients
• Develop new business with existing clients and / or identify areas of improvement to meet sales quotas
• Recommend and implement digital projects to increase their ROI
• Prepare reports on account status
• Manage Project tasks and keep CRM up to date.
• Prepare pitches / reports for the sales team
• Develop forecasting reports for prospective clients and show them ROI.
• Collaborates with the sales team to reach prospective clients

Requirements :

Benefits :

Skills Required

Google Ads, Optimization Techniques, Performance Analysis