Performance Marketing Specialist (Meta & Google Ads)

ConfidentialAhmedabad, India

4 days ago

Job description

Location : Only for udaipur inhouse

Experience Required : Minimum 3+ years of hands-on experience in end-to-end campaign management

About the Role

We are looking for a highly skilled Performance Marketing Specialist with deep technical and strategic expertise in Meta and Google Ads. The candidate should be results-driven and capable of consistently delivering high ROAS (Return on Ad Spend) while managing campaigns efficiently at scale.

Key Responsibilities

Campaign Strategy & Execution
Plan, create, and optimize high-performing campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Shopping).
Conduct in-depth keyword research and align campaigns with product positioning and target audience needs.
Manage Google Merchant Center (GMC) feeds for e-commerce campaigns.
Tracking, Data & Tools
Implement and manage Google Tag Manager (GTM), pixel / event setups, and conversion tracking.
Work on Ads API integrations, troubleshoot data flow, and ensure accurate attribution.
Explore and integrate new ad-tech tools and automation to improve efficiency and performance.
Optimization & Scaling
Monitor campaign performance to maximize ROAS and reduce CPA.
Run A / B testing on creatives, ad copies, audiences, and landing pages.
Identify trends, insights, and scaling strategies backed by real data.
Analytics & Reporting
Prepare clear performance reports using Google Analytics / GA4 and platform dashboards.
Present actionable insights and improvement plans to management.

Key Requirements

Sound knowledge of :

Google Tag Manager (GTM) and pixel / event setups

Ads API setup and troubleshooting

Keyword research and product understanding

Google Merchant Center (GMC) for e-commerce advertising

3+ years of proven, hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements

Strong understanding of ad account structures, bid strategies, audience funnels, and attribution models

Highly analytical with a performance-first mindset and ability to turn data into action

Updated with latest ad tools, trends, and platform policy changes

What We Offer

Competitive salary with performance-linked incentives

Opportunity to manage high-budget campaigns with aggressive growth goals

A fast-paced, results-oriented work environment

Skills Required

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Performance Marketing Specialist • Ahmedabad, India