Senior Manager - Analytics & Platform Enablement

Role : Senior Manager - Data & System Integrations – CRM, Analytics & Platform Enablement

Reporting to : Performance Lead – Digital & Martech

Location : Gurgaon

About Us :

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

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Roles & Responsibilities :

Manager - Data & System Integration is a mid-senior data capability champion - responsible for aligning marketing and customer data system across Salesforce, analytics, legacy SAP. This resource will manage enterprise data pipelines, ETL frameworks, and cross-channel integrations to drive real-time personalization, platform experimentation, and performance intelligence across 8+ markets.

This is a hybrid strategic, technical, and consultative role —ideal for someone who combines Martech consulting experience with technical fluency in CRM data architecture, analytics readiness, and cross-regional stakeholder engagement. The resource will work daily with data teams handing data from different geographies, lead conversations with global analytics, and consult markets on platform-driven innovation.

The resource will also serve as the data integration counterpart to the Digital Operations Lead and Digital Experience Lead—ensuring the Martech stack works as one coherent ecosystem.

Core Responsibilities

Data Strategy, Architecture & Governance

• Manage and monitor data pipelines across Salesforce Marketing Cloud, Salesforce Data Cloud, SAP, and analytics tools (e.g. Power BI).
• Provide a structured approach to building data pipelines for data integration, transforming, and loading into a target system
• Partner with global marketing data teams to align enterprise data architecture with evolving use cases.
• Govern data mapping, field standardization, consent tracking, and platform tagging across CRM and web properties.
• Co-ordination (remote) with Market teams from Southeast Asia, Oceania and Middle East to understand the market-specific systems and data architecture

Regional Data & Communication

Analytics Integration & Performance Enablement

Standards, Documentation & Enablement

Skills and competencies :