Senior Performance Marketing Manager (Global Markets)Mad Influence • Noida, Uttar Pradesh, India

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Senior Performance Marketing Manager (Global Markets)

Mad Influence • Noida, Uttar Pradesh, India

2 days ago

Job description

Experience : 5–7 years

Location : Noida (On-site)

Company : Mad Influence (Mad Group)

About the Role

Mad Influence is expanding its global performance marketing capabilities for brands targeting consumers across India, US, Europe, SEA, and GCC. We are hiring a Senior Performance Marketing Manager who is both a strategist and executor, capable of driving INR 3 crore+ monthly ad spends across TikTok, Meta, and YouTube.

What You Will Own (End-to-End)

1. Multi-Platform Performance Campaigns

TikTok Ads, Meta Ads, YouTube / Google Ads
Global TOF / MOF / BOF funnel building
Region-specific optimisation for B2C brands

2. Attribution, Tracking & Analytics

Pixel setup, events, GA4, UTMs

Understanding of AppsFlyer / Branch

Build dashboards for CAC, ROAS, CPM, CPV, CTR

3. CRO & Landing Page Optimization

Conduct landing page audits

Run A / B tests and suggest UI / UX improvements

Improve conversion rates across global markets

4. Creative Testing Strategy

Build testing frameworks for UGC & performance ads

Provide insights on hooks, formats, and winning creatives

Work with internal teams for creative requirements

5. Global Performance Strategy

Develop multi-geo launch and scaling playbooks

Understand cost behaviours across US, GCC, SEA, Europe

Efficiently scale large budgets ( INR 3 crore+ monthly)

6. Reporting & Leadership

Present weekly / monthly performance reviews

Own performance roadmap for each client

Work independently with internal stakeholders

Key KPIs

CAC Reduction

ROAS Improvement

Landing Page Conversion Rate Growth

CPM / CPV Efficiency

Creative Testing Velocity

Spend Efficiency at Scale

Required Skills

5–7 years of performance marketing experience

Strong expertise in TikTok + Meta + YouTube ads

Managed INR3 crore+ monthly budgets

Strong analytics, attribution, and GA4 knowledge

Global market experience (US, Europe, SEA, GCC)

Experience in CRO and UGC-based performance ads

Why Work With Us

Scale ads across four continents

High autonomy and ownership

Opportunity to build Mad Influence’s performance vertical from scratch

Work closely with leadership on strategy and execution

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Manager Performance Marketing • Noida, Uttar Pradesh, India

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