Meta Ads Specialist (Performance Marketer)

Location : lucknow

Experience :

2–4 Years (E-commerce Preferred)

Roles & Responsibilities

Plan, optimize & scale

Facebook + Instagram ad campaigns

to achieve

4X ROAS .

Set up

Conversion API, Pixel Events, Custom Audiences, Retargeting Funnels .

Analyze ad performance & create data-driven optimization strategies.

Conduct creative A / B testing for thumbnails, hooks, ad copies & videos.

Coordinate with the content team to produce

scroll-stopping creatives

for AirSpin.

Competitor & audience behavior research to refine targeting.

Weekly reporting on performance, insights & scalable opportunities.