Xerago - Specialist - Marketo Campaign

Key Responsibilities :

• Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists.
• Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows.
• Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.
• Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.
• Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce).
• Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.
• Continuously optimize workflows and templates for better efficiency and performance.

Required Skills & Qualifications :

• 5-7 years of hands-on experience in Marketo as a core marketing automation tool.
• Must be a Marketo Certified Expert or Specialist.
• Strong understanding of B2B marketing, lead generation, and customer journey mapping.
• Proficient in HTML / CSS for email and landing page customization.
• Experience with CRM tools like Salesforce is a must.
• Strong analytical skills with experience in campaign performance tracking and reporting.
• Excellent communication, project management, and collaboration skills.

(ref : iimjobs.com)