Associate General Manager
NoBroker.comDelhi, India13 days ago
Job descriptionCreate end-to-end launch plans—including positioning, pricing strategy, inventory strategy, and timelines. Coordinate with Marketing to design campaigns (digital marketing, events, channel outreach, etc.). Define target customer profiles, micro-market mapping, and value proposition. Own revenue targets for all launch projects in the assigned territory. Track daily / weekly funnel metrics such as lead flow, inquiries, site visits, and closures. Ensure high conversion rates by planning demand-generation initiatives. Work closely with Sales Managers to drive performance for each project. Collaborate with Product and Operations teams to ensure accurate project listings, availability, and information flow. Partner with Inside Sales and Field Sales teams to ensure they are fully trained on project features and USP. Align with Finance and Legal teams for commercial approvals, documentation, and agreements. Stay updated on micro-market trends (pricing, absorption rates, competing launches). Conduct competitor bench marking to improve launch strategy and positioning. Provide insights for improving developer partnerships and launch outcomes. Drive standard operating procedures (SOPs) for project onboarding and launches. Ensure CRM hygiene, data accuracy, and smooth customer journey from lead to booking. Continuously optimize launch playbooks and best practices. Graduate / PG in Business, Sales, Marketing, or Real Estate (MBA preferred). 8–12 years of experience in real estate sales, project launches, or developer management. Strong understanding of primary sales, launch dynamics, and project marketing. Experience in managing multiple developer stakeholders. Prior exposure to prop-tech or IPC roles is a strong plus. Excellent negotiation, communication, and relationship management skills. Ability to manage multiple projects simultaneously. Strong analytical, planning, and execution abilities. Leadership capabilities with a track record of delivering revenue targets. Ability to work in a fast-paced, high-growth environment. Fast-growing real estate platform with high-impact roles. Opportunity to work closely with top developers and strategic projects. Tech-driven sales engine with strong marketing support. Rapid career growth, strategic exposure, and city-level ownership.
About NoBroker
NoBroker is India’s leading prop-tech platform, enabling end-to-end real estate transactions without brokers. With a strong presence across major metros, NoBroker partners with developers to drive primary sales, new project launches, digital marketing, and customer acquisition through a tech-enabled ecosystem.
Role Summary
The AGM – Launch will lead the planning, execution, and performance of new project launches in the assigned region. This role involves working closely with developers, internal sales teams, and marketing teams to ensure successful project onboarding, launch campaigns, inventory movement, and achievement of revenue targets.
Key Responsibilities
1. Project Onboarding & Developer Management
- Identify and onboard new developer projects relevant to NoBroker's customer base.
- Understand project details, pricing, inventory, exclusivity opportunities, and commercial terms.
- Negotiate competitive commercials, marketing budgets, and partnership models with developers.
- Maintain strong relationships with builder leadership teams.
2. Launch Planning & Strategy
3. Revenue Delivery & Performance Management
4. Cross-Functional Coordination
5. Market Intelligence & Competitor Analysis
6. Process Excellence
Key Requirements
Education
Experience
Skills
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General Manager • Delhi, India
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