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Rosmerta - Digital Social Media Manager

Rosmerta - Digital Social Media Manager

Rosmerta Technologies LimitedGurugram, India
30+ days ago
Job description

Key Responsibilities :

Strategy Development & Execution :

  • Develop, implement, and manage comprehensive social media strategies aligned with overall marketing and business objectives.
  • Identify target audiences and create tailored content strategies for each platform (e., Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, YouTube, Pinterest, etc.
  • Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain innovative and effective.

Content Creation & Curation :

  • Plan, create, and curate engaging, high-quality content (text, image, video, GIFs, stories, reels, etc.) that resonates with our target audience and reflects our brand voice.
  • Oversee content calendar planning and scheduling across all social media platforms.
  • Collaborate with graphic designers, videographers, and copywriters to produce compelling visual and written content.
  • Community Management & Engagement :

  • Actively monitor, listen to, and engage with our online community across all social media channels.
  • Respond to comments, messages, and reviews in a timely and professional manner, fostering positive relationships with followers.
  • Identify and engage with influencers, brand advocates, and relevant communities to expand reach and build brand loyalty.
  • Paid Social Advertising :

  • Plan, execute, and optimize paid social media campaigns (e., Facebook Ads, Instagram Ads, LinkedIn Ads) to achieve specific marketing goals (e., lead generation, website traffic, brand awareness).
  • Conduct A / B testing, audience segmentation, and budget management for optimal campaign performance.
  • Monitor campaign performance and provide regular reports with actionable insights.
  • Analytics & Reporting :

  • Track, analyze, and report on key social media performance metrics (e., reach, impressions, engagement rate, conversion rate, ROI).
  • Use social media analytics tools to identify trends, opportunities, and areas for improvement.
  • Provide regular insights and recommendations to optimize social media efforts and demonstrate ROI.
  • Brand Management & Reputation :

  • Ensure brand consistency in voice, tone, and visual identity across all social media communications.
  • Monitor brand mentions and sentiment, and proactively manage online reputation.
  • Develop and implement crisis communication plans for social media as needed.
  • Cross-functional Collaboration :

  • Work closely with marketing, sales, product, and customer service teams to ensure integrated campaigns and consistent messaging.
  • Educate internal stakeholders on social media best practices and Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • 4-5 years of hands-on experience managing social media for a brand or agency, with a strong portfolio showcasing successful campaigns.
  • Proven track record of developing and executing effective social media strategies that drive measurable results.
  • In-depth knowledge of various social media platforms, their algorithms, and best practices (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, etc.
  • Proficiency in social media management and analytics tools (e., Hootsuite, Sprout Social, Buffer, Google Analytics, native platform insights).
  • Demonstrable experience with paid social media advertising platforms (e., Facebook Ads Manager, LinkedIn Campaign Manager).
  • Excellent written and verbal communication skills, with a keen eye for detail and strong copywriting abilities.
  • Strong understanding of content marketing principles and how they apply to social media.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Preferred Skills :

  • Experience with graphic design tools (e., Canva, Adobe Photoshop, Illustrator) for basic content creation.
  • Basic video editing skills.
  • Familiarity with SEO principles and how they intersect with social media.
  • Experience in [specific industry, if applicable, e., SaaS, E-commerce, B2B].
  • Certifications in social media marketing or digital marketing
  • (ref : iimjobs.com)

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    Social Media Manager • Gurugram, India

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