Creative Lead - Product & Content Curation

🌟 We’re Hiring – Creative Head (Product Trends & Content) | SaaS Startup – Airawath

📍 Location : Hyderabad (Hybrid) | 💼 Experience : 3–6 Years | 🧠 Startup / SaaS Product Experience Required

Airawath is an AI-powered SaaS gifting platform helping people discover meaningful, personalized gifts.

We’re looking for a Creative Head – Product Trend & Content Curation , someone who combines aesthetic taste, analytical sharpness, and emotional storytelling .

You’ll define how Airawath looks, feels, and communicates — from discovering trending products to crafting content that moves people.

If you love products, psychology, and creative storytelling — and want to lead from the front in a growing startup — this is your chance.

🚀 What You’ll Do

• Lead Airawath’s creative direction — shaping brand tone, storytelling style, and visual personality across all channels.
• Scout trending, viral, and gift-worthy products daily via Amazon Movers & Shakers, TikTok Creative Center, Trend Hunter , and Google Trends .
• Evaluate each product for giftability, novelty, and emotional appeal , and map the right audience, persona, and occasion.
• Write compelling product blogs, stories, and captions that turn browsing into buying.
• Work closely with Product Managers and Digital Marketing teams to understand user psychology and craft content that drives engagement and conversions.
• Identify psychological triggers (joy, nostalgia, surprise, pride, belonging) that make products go viral — and use them in your campaigns.
• Guide video editors, designers, and copywriters to create cohesive, high-impact short-form and long-form content.
• Review analytics (CTR, engagement, conversions) and continuously evolve creative strategy.
• Maintain a weekly product trendboard and performance dashboard.
• (Future scope) Support Analytic Era’s operations and hiring content as we expand.

🎯 What We’re Looking For

✨ Why Join Airawath

You’ll be the creative heartbeat of Airawath — driving product discovery, content, and brand voice that make gifting feel magical again.

Your work will directly influence user engagement, brand partnerships, and revenue growth.

📧 Apply / Refer : careers@analyticera.io

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