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Growth Initiatives Director
Growth Initiatives DirectorMyntra • Bengaluru, Republic Of India, IN
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Growth Initiatives Director

Growth Initiatives Director

Myntra • Bengaluru, Republic Of India, IN
3 hours ago
Job description

About the Brand

Myntra FWD is Myntra’s dedicated business unit focused on building and scaling India's next-generation fashion and lifestyle brands. Operating with the agility of a startup but backed by the resources and reach of Myntra, FWD's mission is to be the definitive platform for youth fashion. FWD encompasses a portfolio of private label and D2C brands, driving rapid growth through innovative design, sourcing, efficient supply chain, and sophisticated marketing strategies. This role is central to shaping the long-term vision and operationalizing the accelerated growth trajectory for the entire FWD ecosystem, both on and off the Myntra platform.

About the Role

The ideal candidate is a leader who can successfully develop and manage a diverse team. You will solve client problems while providing exceptional service and help develop new business opportunities.

Responsibilities

  • Serve as a senior counsel and account leader for senior level clients
  • Ensure annual profit, efficiency, and quality goals are attained at each client engagement
  • Develop long and short-term plans and goals for the organization

Required Skills

  • Establishing an agile model of growth that can exploit new opportunities without significant forward investment
  • Establishing and Delivering FWD AOP both on and off Myntra
  • Driving rigor into execution of monthly / quarterly and annual revenue goals
  • Planning of events / targeted opportunities for FWD on platform;
  • coordinating with category and revenue teams to operationalize on platform

  • Establishing FWD brands as brands rather than just labels
  • Helping the marketing team drive end to end planning for the same, look at marketing and demand generation as a business lever
  • Building new demand levers and opportunities both on and off app, working closely with revenue team to drive Brand Health Metrics and Growth on Myntra platform
  • Driving GTM for new launches and new season for FWD brands working with all cross functional teams both within and outside of FWD
  • Building agile and efficient business models
  • Long-term FWD Growth : Build core capabilities across customer, marketing, tech, etc. to ensure long-term FWD growth
  • Building brand-wise and tier-wise customer acquisition & MAC targets and tracking initiatives to drive customer-led growth
  • Working closely with marketing team to define FWD needs / priorities for brand and performance marketing campaigns
  • Work with product to drive growth and efficiency levers across elements of personalization, demand generation, efficiency levers like pricing, supply chain management, returns etc.
  • Identifying potential partnership / acquisition opportunities with D2C brands (via MBA program), by coordinating with category and business teams
  • Driving the FWD strategy by being the single point of contact between FWD teams, product, CDM, revenue and category
  • Establish the right mix of new, old, core, fashion inventory and hold teams accountable for the same
  • Driving FWD centric supply chain efficiencies
  • Budget allocation and performance management for FWD portfolio
  • EBITDA cost management
  • Preferred Skills

  • Experience in managing diverse teams
  • Strong analytical and strategic thinking skills
  • Ability to work collaboratively across functions
  • Pay range and compensation package

    Compensation details will be discussed during the interview process.

    Equal Opportunity Statement

    We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals.

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    Director Growth • Bengaluru, Republic Of India, IN

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