Analyst Digital Analytics

We are looking for a driven individual with analytical mindset who is ready for an immersive, real-world experience. You should be a motivated team player who can maintain efficiency and accuracy when multitasking. To be a strong candidate for this role, you should possess strong quantitative, analytical, communication and problem-solving skills. You should be collaborative, trustworthy, receptive to feedback, and eager to learn. You&aposll partner with the Technology, Content, Marketing Channel Owners, Data Science team, and Journey Owner in driving the creation and orchestration of campaigns and journeys to drive Personalization across our firm delivered channels throughout Ameriprise Wealth Management.

Responsibilities

Conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the marketing funnel (awareness, engagement, conversion, adoptions).

Support the development, execution, and optimization of marketing campaigns designed to improve retention, drive loyalty, and increase revenue.

Analyze campaign performance, developing reports, and presenting findings to stakeholders, including recommendations for improvement.

Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.)

Create custom segments and dashboards using expertise in Adobe Analytics or Google analytics

Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A / B measurement and reporting.

Qualifications Required

Bachelor's degree in business administration, economics, computer science, management information systems, or related field or equivalent related experience.

1-3 years of experience with digital analytics and digital marketing tools such as Adobe analytics, Google Analytics, Salesforce Marketing Cloud, Adobe Target and other digital experience products of Adobe (CJA, AJO, AEP, etc.)

1-3 years of experience with data exploration, data cleaning, data analysis, data visualization, or data mining

Proficiency in data analysis tools and languages such as SQL, Python, R, and experience with data visualization tools like PowerBI, Adobe Customer Journey Analytics

Understanding of marketing principles, campaign management, and customer journey mapping.

Expert in analytic storytelling and presentation, including PowerPoint and other presentation tools.

Experience with Agile team structure and operations.

Preferred Skills

Experience working on digital data ingestion, curation for data lakes and familiarity with Dataiku.

Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)

Proven experience architecting, implementing, and managing operational change.

Business Translation - identifying business problems, initiatives, use cases, data / mar-tech management (e.g., platform / feature development and enhancement), storytelling

About Our Company

Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm's focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You'll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you&aposre talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time / Part-Time

Full time

Timings

(2 : 00p-10 : 30p)

India Business Unit

AWMPO AWMP&S President&aposs Office

Job Family Group

Marketing / Product Management

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Skills Required

Powerbi, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, Python, Sql, adobe target