Google Ads & SEO Specialist

Job Title : Google and Meta Ads & SEO Specialist

Location : Salt Lake, Sector 5, Kolkata (On-site)

Experience : 2+ years of experience

Job Type : Full-time

About the Company :

Nature Technologies is a global software development and digital marketing company based in Kolkata, India, with clients across the USA and other international markets. We are seeking a results-driven Google Ads Specialist & SEO to manage organic and paid strategies for both in-house and client projects, focusing on delivering ROI and growth.

Role Overview :

As a Google Ads Specialist & SEO , you will be responsible for increasing online visibility through search engine optimization and paid ad campaigns. You should have a strong grasp of SEO best practices, paid search advertising, and client communication — especially for U.S.-based clients .

Key Responsibilities : Meta Ads

• Campaign Management : Plan, set up, and manage Meta ad campaigns across platforms (Facebook, Instagram, etc.) to achieve client objectives.
• Budget Management : Allocate and manage ad budgets effectively to maximize ROI and meet KPIs.
• Ad Optimization : Develop and implement strategies to optimize ad performance, including A / B testing, audience targeting, and creative adjustments.
• Performance Monitoring : Track and analyse key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS to ensure campaign success.
• Reporting : Create detailed, client-facing reports that highlight campaign performance, insights, and recommendations for improvement.
• Strategy Development : Collaborate with the marketing team to craft data-driven strategies that align with client goals and industry trends.
• Stay Updated : Keep abreast of Meta's advertising tools, algorithm changes, and industry best practices to maintain a competitive edge.
• Budget Management : Manage budgets of up to $50,000 across multiple client campaigns from the U.S.

Google Ads (PPC) Campaign Management

Search Engine Optimization (SEO)

Client Handling (U.S. Focus)

Reporting & Analytics

Continuous Learning

Required Skills & Qualifications :

Skills Required

Seo, Google Tag Manager, Google Ads, Google Analytics, Google Search Console