Paid Ads Specialist

Date : 6 Aug 2025

Location :

Bangalore, KA, IN, 560100

Custom Field 1 : Commercial

Core Purpose Of The Role

The Paid Ads Specialist will be responsible for driving high-quality traffic, leads, and conversions through targeted digital advertising campaigns. This role is critical to scaling our B2B marketing programs across multiple channels including Google Ads, Meta (Facebook / Instagram) Ads, Microsoft Ads and LinkedIn Ads platforms. The ideal candidate should have experience running performance-driven campaigns for technical or scientific audiences.

Role Accountabilities

• Develop, launch, and manage paid advertising campaigns on Google, Meta, Microsoft and LinkedIn platforms.
• Conduct audience research, segmentation, and targeting to maximize campaign ROI.
• Conduct market research and competitor analysis to inform campaign planning.
• Write compelling ad copy and collaborate with designers for high-performing creatives tailored to each platform.
• Monitor, analyse, and report on campaign performance using platform analytics and third-party tools.
• Optimize campaigns through A / B testing, bid management, and ongoing data analysis.
• Manage advertising budgets effectively and ensure adherence to channel-wise allocations and compliance guidelines.
• Monitor performance KPIs such as impressions, CTR, CPL, MQLs, and ROAS to deliver measurable business outcomes.
• Set up and troubleshoot conversion tracking, pixels, and analytics integrations.
• Maintain up-to-date knowledge of digital marketing trends, privacy regulations (e.g., GDPR), and best practices in the life sciences B2B space.
• Prepare and present clear, actionable reports and insights to stakeholders.

Required Skills & Experience

Skills And Capabilities

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Skills Required

Ms Excel, linkedin ads , Crm Systems, Google Ads, Ms Access, Ms Office Tools