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Paid Media Specialist (D2C - Meta & Google Ads)

ConfidentialBengaluru / Bangalore, India

8 days ago

Job description

Hiring For- Brand Scale-Up Inc.

Location - HRBR Layout, Kalyan Nagar, North Bengaluru

About the Role : -

We are looking for a Paid Media Specialist who is passionate about performance marketing and skilled in running high-converting campaigns for D2C brands across Google and Meta Ads . The ideal candidate should have a proven track record of driving sales to websites , generating measurable ROI, and increasing company profitability through data-driven campaign strategies.

Requirements : -

2+ years of hands-on experience managing Google Ads and Meta Ads campaigns, mandatorily for D2C brands .
Previous work experience as a digital marketer handling D2C brands in an advertising / marketing agency
Proven success in driving profitable sales to websites and achieving high ROAS.
Strong understanding of conversion tracking, campaign optimization, and sales funnels .
Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Meta Business Manager .
Certifications in Google Ads or Meta Blueprint are a plus.
Excellent analytical skills & attention to detail
Ability to manage multiple client accounts.

Key Responsibilities : -

Plan, launch, and manage paid D2C media campaigns across Google Ads and Meta Ads

Focus on driving sales & conversions that influence business profitability.

Conduct audience research , set up targeting strategies, and optimize bidding to maximize ROAS .

Monitor, analyze, and optimize campaigns regularly to achieve KPIs.

Collaborate with designers to ensure ad creatives are optimized for conversions.

Implement and manage conversion tracking using Google Analytics, Tag Manager, and Meta Pixel to measure user journeys and funnel performance.

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Skills Required

Google Ads, Google Tag Manager, Google Analytics

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Paid Media Specialist • Bengaluru / Bangalore, India