Influencer Marketing (D2C / Skincare / Instagram)

About the Role :

Campaign Execution : Perfectly execute campaigns across multiple micro and nano influencers to create viral content.

Influencer Identification & Vetting : Research and identify a pipeline of micro and nano-influencers who align with brand values and target audience.

Outreach & Negotiation : Initiate contact, build strong relationships, and negotiate fair commercial terms with creators, including deliverables and usage rights.

Creative Briefing : Develop detailed and compelling creative briefs to guide influencers in producing high-quality, authentic content that resonates with their audience and tells our brand story.

Project Management : Manage the campaign lifecycle, including scheduling, content review, and ensuring all deliverables are submitted on time.

Performance Analysis : Track and analyze key campaign metrics (e.g., reach, engagement rate, conversions) to measure ROI and inform future strategies.

Community Building : Act as the voice of the brand in a two-way dialogue with creators and a key player in building a community of loyal brand advocates.

Good to have :

Exceptional negotiation and communication skills, with the ability to build rapport quickly.

Deep understanding of social media platforms, algorithms, and content trends, especially on Instagram and TikTok.

Creative and strategic thinker who can turn a campaign idea into a tangible, viral-worthy execution.

Passion for the derma cosmetics industry.