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Director of Demand Generation (20 / 10 / 2025)
Pepper ContentIndia14 hours ago
Job descriptionMeetings booked (core metric) Pipeline contribution (SQLs, Opps created) SDR performance metrics (connect rates, response rates) Campaign ROI and CAC efficiency 10+ years in B2B SaaS / Enterprise demand gen Proven track record of owning pipeline targets and building outbound / inbound engines Experience managing SDRs and multi-channel demand programs
Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.
Key Responsibilities
- Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
- Lead SDR team and ensure outbound messaging + cadence efficiency.
- Scale inbound via SEO, SEM, LinkedIn, and webinars.
- Partner with Content and ABM teams to deliver campaign assets that convert.
- Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).
- Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.
KPIs
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Director Demand Generation • India
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