Product Marketing Manager - D2C Platforms

Job Purpose :

As a product marketing manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for ZestMoney.

The Product Marketing Manager role exists to bridge the gap between product development and customer adoption by crafting and executing go-to-market strategies that drive product usage, customer engagement, and business growth—directly supporting ZestMoney’s mission of making affordable credit accessible to every Indian.

PRINCIPAL ACCOUNTABILITIES :

Go-to-Market Strategy :

Own the GTM roadmap for all product launches and feature rollouts. Collaborate cross-functionally (Product, Design, Tech, Risk) to ensure flawless execution.

Positioning & Messaging :

Develop clear, compelling product positioning and messaging informed by deep customer research, user feedback, and competitive analysis.

Customer Lifecycle Management :

Design and optimize campaigns to drive key metrics across the entire user journey—from acquisition and onboarding to engagement and repeat usage.

Data-Driven Insights :

Translate customer data, A / B tests, and market research into actionable insights that shape marketing strategies and inform the product roadmap. Utilize tools like Webengage or SQL to monitor performance.

Market Intelligence :

Act as the internal expert on our customers, competitors, and the fintech market to identify opportunities and ensure our product remains a category leader.

Work Experience :

4-8 Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans. Has launched and grown exceptional products in the consumer space in India with minimum 1mn users. Experience from Financial service companies- fintech, banks, NBFC or B2C companies is mandatory.

Ability to blend customer insights, product analytics, and GTM execution.

Comfort working cross-functionally and influencing without authority.

A customer-first approach with sharp storytelling and execution skills.

Skills & Proficiencies :

Excellent communication and collaboration skills

Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing

A creative problem solver with a passion for innovation and user-centric design. Understanding of user-centered design principles, agile principles and methodologies.

Have a good understanding of Statistics, proficiency of using data (at scale) and understands how Tech platforms function for a large scale business.

Solid knowledge of SQL, Mobile Apps, SEP and UX / UI.