Marketing Manager - Mobile app

Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives for our innovative mobile application that helps clients manage their visiting cards and client data management. This role is perfect for a marketing professional who thrives in a fast-paced environment and has a passion for driving lead generation, building brand awareness, and establishing strategic partnerships in the mobile app industry.

Key Responsibilities

Lead Generation & Customer Acquisition

Develop and execute comprehensive lead generation strategies to drive qualified prospects for our mobile application

Create and manage multi-channel campaigns across digital platforms, social media, and traditional marketing channels

Implement data-driven approaches to identify and target potential customers in the business networking and client management space

Track and analyze lead conversion rates, customer acquisition costs, and ROI metrics

Collaborate with sales team to ensure smooth lead handoff and conversion optimization

Event Marketing & Strategic Partnerships

Event Participation : Actively attend industry conferences, trade shows, networking events, and business meetups to represent the company and generate qualified leads

Partnership Development : Identify, evaluate, and pursue strategic partnerships with event organizers, business associations, and industry groups

MOU Negotiations : Lead negotiations and execute Memorandums of Understanding (MOUs) with event hosts, venue managers, and strategic partners

Event Strategy Planning : Develop comprehensive event marketing strategies including pre-event promotion, on-site execution, and post-event follow-up

Relationship Management : Build and maintain long-term relationships with key industry stakeholders, event organizers, and potential partners

Trade Show Management : Coordinate booth setup, promotional materials, staff training, and lead capture systems for trade show participation

Partnership ROI Analysis : Measure and report on partnership effectiveness and event participation outcomes

Strategic Planning & Analytics

Market Research : Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape in the business card and CRM mobile app space

Campaign Planning : Develop detailed marketing plans with clear objectives, timelines, budget allocation, and success metrics

Budget Management : Manage marketing budgets effectively to ensure optimal ROI across all campaigns and initiatives

Product Collaboration : Work closely with product development team to align marketing messages with app features and user feedback

Marketing Automation : Implement and manage marketing automation workflows for lead nurturing and customer engagement

Competitive Analysis : Monitor competitor activities, pricing strategies, and market positioning to identify opportunities

Requirements

Overall Experience : 5-7 years preferred

Lead Generation : 2-4 years of B2B lead generation experience

Event Marketing : 2-5 years of trade show and conference marketing experience

Digital Marketing : 3-5 years across multiple digital channels