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Marketing Manager - Mobile app
ConfidentialCoimbatore8 days ago
Job descriptionEvent Participation : Actively attend industry conferences, trade shows, networking events, and business meetups to represent the company and generate qualified leads Partnership Development : Identify, evaluate, and pursue strategic partnerships with event organizers, business associations, and industry groups MOU Negotiations : Lead negotiations and execute Memorandums of Understanding (MOUs) with event hosts, venue managers, and strategic partners Event Strategy Planning : Develop comprehensive event marketing strategies including pre-event promotion, on-site execution, and post-event follow-up Relationship Management : Build and maintain long-term relationships with key industry stakeholders, event organizers, and potential partners Trade Show Management : Coordinate booth setup, promotional materials, staff training, and lead capture systems for trade show participation Partnership ROI Analysis : Measure and report on partnership effectiveness and event participation outcomes Market Research : Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape in the business card and CRM mobile app space Campaign Planning : Develop detailed marketing plans with clear objectives, timelines, budget allocation, and success metrics Budget Management : Manage marketing budgets effectively to ensure optimal ROI across all campaigns and initiatives Product Collaboration : Work closely with product development team to align marketing messages with app features and user feedback Marketing Automation : Implement and manage marketing automation workflows for lead nurturing and customer engagement Competitive Analysis : Monitor competitor activities, pricing strategies, and market positioning to identify opportunities Overall Experience : 5+ years preferred Lead Generation : 2-4 years of B2B lead generation experience Event Marketing : 2-5 years of trade show and conference marketing experience Digital Marketing : 3-5 years across multiple digital channels
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives for our innovative mobile application that helps clients manage their visiting cards and client data management. This role is perfect for a marketing professional who thrives in a fast-paced environment and has a passion for driving lead generation, building brand awareness, and establishing strategic partnerships in the mobile app industry.
Key Responsibilities
Lead Generation & Customer Acquisition
- Develop and execute comprehensive lead generation strategies to drive qualified prospects for our mobile application
- Create and manage multi-channel campaigns across digital platforms, social media, and traditional marketing channels
- Implement data-driven approaches to identify and target potential customers in the business networking and client management space
- Track and analyze lead conversion rates, customer acquisition costs, and ROI metrics
- Collaborate with sales team to ensure smooth lead handoff and conversion optimization
Event Marketing & Strategic Partnerships
Strategic Planning & Analytics
Requirements
Skills Required
Content Strategy, Market Research, Email Marketing, Data Analysis, Marketing, Event marketing, Marketing Strategy
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Marketing Manager • Coimbatore
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