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Influencer

Influencer

ConfidentialDelhi, Mumbai, Kolkata
1 day ago
Job description

Key Responsibilities :

  • Thought Leadership & Content Creation :
  • Develop and distribute content (e.g., LinkedIn posts, blogs, videos, podcasts) that positions client brands as leaders in their industries.
  • Collaborate with agency writers and strategists to co-author whitepapers, articles, or case studies.
  • Share insights, data, and opinions on trends relevant to the client's target audience.
  • Audience Engagement :
  • Leverage your personal platform (LinkedIn, X / Twitter, YouTube, or newsletter) to promote content aligned with client goals.
  • Engage in industry conversations to amplify visibility of client-sponsored thought leadership.
  • Participate in live webinars, panel discussions, or virtual events as a branded expert.
  • Campaign Collaboration :
  • Partner with internal teams to understand client objectives and align your content accordingly.
  • Collaborate on social amplification strategies, messaging, and performance goals.
  • Provide creative input and feedback on campaign direction.
  • Analytics & Reporting :
  • Track and report on performance of influencer content (e.g., reach, engagement, leads).
  • Use feedback to iterate and improve content resonance and audience alignment.

Qualifications :

  • Established presence in B2B industries (SaaS, tech, fintech, HR, etc.) with an engaged professional audience.
  • Strong understanding of B2B buyer personas, trends, and decision-making processes.
  • Proven ability to create compelling, insight-driven content across digital formats.
  • Excellent communication and storytelling skills.
  • Comfortable working with brands and aligning messaging with client values.
  • Past collaborations with agencies or B2B brands is a plus.
  • Skills Required

    visual storytelling, Analytics, Reporting, audience engagement, Ms Office

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