Senior Staff Analytics Specialist - Ad Network

The Analytics Team at Razorpay is a group of curious problem solvers who drive data-led decision-making across the organization. We work on high-impact business challenges, leveraging data mining, experimentation, statistical analysis, and machine learning where applicable.

You will be partnering closely with Business, Marketing Product teams to drive insights, optimize strategies, and create measurable impact. This role is ideal for someone who thrives on solving ambiguous problems, mentoring high-performing teams, and using data to influence business outcomes.

Strategic Analytics Business Insights

• Develop a deep understanding of ad network performance, customer engagement, and marketing analytics , identifying high-impact opportunities for optimization.
• Define and refine key business metrics, ensuring accurate tracking, instrumentation, and data quality in collaboration with engineering teams.
• Conduct exploratory analyses, cohort studies, and funnel deep dives to uncover actionable insights that drive campaign efficiency, customer LTV, and retention strategies .
• Work closely with Sales, Marketing, and Growth teams to optimize campaign performance, measure ROI, and improve attribution modeling and bid optimization .
• Structure problem-solving frameworks that drive measurable impact across customer engagement initiatives .

Experimentation Optimization

Data Strategy Automation

What we're Looking For Mandatory Qualifications

Preferred Qualifications

Skills Required

Predictive Modeling, Machine Learning, Data Mining, Data Analysis, Web Analytics, Sql