Assistant Finance Manager - FMCG

About Company

An

FMCG startup

specializing in

healthy food options , with a strong presence across

leading e-commerce platforms, offline retail stores and various other channels .

Role Overview :

The Finance Controller will be responsible for overseeing and optimizing the entire finance function across verticals – including manufacturing, multi-brand cloud kitchens, e-commerce marketplaces, general trade, modern trade, and D2C platforms. The ideal candidate will combine strategic financial leadership with operational execution and compliance across a fast-paced and complex business environment.

Key Responsibilities :

Financial Planning & Strategic Control

Lead budgeting, forecasting, financial modelling, and planning across all business lines.

Partner with leadership to align financial strategy with business growth plans – including new kitchen launches, retail expansion, and capex for manufacturing.

Design and own the long-term financial roadmap, unit economics, and cost optimization.

Accounting & Compliance

Ensure accurate and timely financial statements, monthly closing, and reporting across functions.

Own statutory compliance, audits, and tax-related matters (GST, TDS, Income Tax, etc.).

Liaise with external auditors, regulatory bodies, and financial institutions.

Manufacturing Finance

Monitor and analyze cost of goods sold (COGS), raw material procurement, wastage, and yield.

Collaborate with plant teams to improve cost efficiency and production planning.

Track inventory, overhead allocation, and cost optimization at unit level.

Cloud Kitchens & Retail Expansion

Build kitchen-wise P&L and location-level profitability tracking.

Oversee budgeting and ROI analysis for kitchen expansion and new store rollout. E-Commerce & Marketplace Finance

Reconcile revenues and commissions across marketplaces (Amazon, Blinkit, Zepto, BigBasket, etc.).

Coordinate with marketing and logistics to allocate spend and measure ROAS and contribution margins.

Streamline invoicing, claims, and settlement processes.

Cash Flow & Working Capital

Monitor working capital cycles – receivables, payables, and inventory across functions.

Forecast cash flow needs and ensure adequate liquidity for operations and growth.

Build strong treasury and banking relationships.

Team Leadership & Technology Integration

Lead and develop a high-performing finance team.

Oversee ERP implementation and automation of finance processes

Drive analytics-led decision-making via financial dashboards and MIS reports.

Who Should Apply :

CA's with 2-3 years experience worked in mid-sized companies, startups, or as Senior Controllers in smaller organizations.

strong finance & accounts experience, especially in FMCG, manufacturing, or startups

Strong command over accounting, taxation, compliance, and internal controls.

Proven exposure to manufacturing unit economics and P&L ownership.

Hands-on leader with strong execution capability, able to work in fast-paced, dynamic setups.

What’s In It For You :

Be a part of one of India's fastest-growing F&B startups, at the forefront of functional nutrition.

Work with passionate leaders, backed by credible investors, and be involved in strategic decisions that impact scale.

Ownership of the finance charter across manufacturing, tech, operations, and consumer brands.