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Director of Creative Initiatives

Director of Creative Initiatives

AppsForBharatBengaluru, Republic Of India, IN
6 days ago
Job description

About Us :

Apps for Bharat is redefining how India connects with spirituality through technology. Our flagship app, Sri Mandir , bridges tradition and innovation, creating meaningful experiences for millions. Join us to drive creative excellence at the intersection of performance and brand marketing.

Role Overview :

We’re seeking a Creative Director to lead and innovate creative strategies across brand marketing . You’ll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.

Key Responsibilities :

Creative Leadership :

  • Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.
  • Drive the creative direction across various touchpoints, ensuring consistency with Sri Mandir's brand identity and spiritual ethos.

Team Management :

  • Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.
  • Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.
  • Mentor and guide team members, nurturing their professional growth and skill development.
  • Project Oversight :

  • Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.
  • Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.
  • Collaborate with marketing and product teams to align creative strategies with business objectives.
  • Performance Analysis :
  • Monitor the effectiveness of creative campaigns and initiatives.
  • Provide actionable insights and propose improvements for future projects.
  • Qualifications :

  • Proven experience in a similar role within the brand or digital space.
  • Hands-on expertise in marketing, graphic design, brand storytelling, and the creative process.
  • Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.
  • Strong understanding of Indian spirituality, culture, and festivals is highly desirable.
  • Excellent leadership, organisational, and project management skills.
  • Outstanding interpersonal and communication abilities to collaborate across teams.
  • Bachelor's degree in advertising, fine art, design, or a related field (Master’s degree preferred).
  • vision.
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    Creative Director • Bengaluru, Republic Of India, IN

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