Performance Marketing Associate
Location : On-site – Noida
Experience : 2–4 years
Employment Type : Full-time
Role Overview
The Performance Marketing Associate will be responsible for end-to-end execution and optimization of paid marketing campaigns across Google, Facebook, LinkedIn, Bing, affiliate networks, and other paid media channels. This role requires a strong analytical mindset, excellent attention to detail, and the ability to manage multiple campaigns simultaneously to drive high-quality student leads at scale.
Key Responsibilities
1. Campaign Strategy and Execution
- Assist in developing performance marketing strategies for lead acquisition across all digital channels.
- Build, launch, and manage ad campaigns on Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Bing Ads and more.
- Coordinate with affiliate partners and networks to expand campaign reach.
- Ensure all campaigns are aligned with business goals, budgets, and timelines.
2. Optimization and Performance Management
Monitor and analyze campaign metrics such as CTR, CPC, CPL, conversion rate, and ROAS.Conduct A / B testing on creatives, ad copies, targeting, and landing pages to continuously improve performance.Regularly review and adjust bids, budgets, and targeting to ensure efficiency and maximum ROI.3. Analytics, Reporting, and Insights
Use Google Analytics (including GA4) and platform-specific dashboards to analyze user behavior and campaign effectiveness.Create and maintain detailed campaign performance reports in Google Sheets, sharing actionable insights with internal stakeholders.Track lead flow through the funnel using LeadSquared CRM to evaluate lead quality and optimize campaigns accordingly.4. Collaboration and Cross-functional Coordination
Work with the design and content teams to develop high-performing ad creatives and messaging.Coordinate with sales and admissions teams to align campaign messaging and lead handling processes.Stay updated on platform policy changes, new features, and digital marketing best practices.5. Market and Competitor Research
Conduct regular competitor benchmarking to understand market dynamics and identify opportunities.Explore emerging platforms and trends to test new lead generation tactics and expand channel mix.Required Qualifications and Skills
2–4 years of hands-on experience in performance or paid acquisition roles.Proficiency with tools and platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Bing Ads.Strong working knowledge of Google Analytics (Universal and GA4), and experience using Google Sheets for data handling and reporting.Experience with LeadSquared CRM or similar lead management tools.Demonstrated ability to analyze campaign data, draw insights, and optimize for performance.Excellent project management and multitasking skills.Strong communication and collaboration skills with an ability to work cross-functionally.Highly detail-oriented with a test-and-learn mindset.Preferred Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related fieldExperience in the education or edtech sector, especially in international education or study abroad would be a plus.Skills Required
Google Ads, google sheets , bing ads , Google Analytics
