Email Marketing Specialist

About the job

Job Description :

Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of driving successful email marketing strategies? If so, we want you to join our team as an Email Marketing Specialist.

Key Responsibilities :

• Email Campaign Management : Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.
• Audience Segmentation : Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.
• Content Creation : Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.
• A / B Testing : Conduct A / B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.
• List Management : Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Automation : Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
• Analytics and Reporting : Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.
• Collaboration : Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.

Qualifications :