Paid ads executive

Job Title : Paid ads executive (Real Estate Ads Specialist)

Location : Wakad, Pune (Work from office)

Experience : Minimum 2 years

Department : Marketing

Reporting To : Founder

About Digital Krushna

Digital Krushna is a fast-growing, performance-driven marketing agency helping real estate brands generate high-quality leads, optimize ROI, and scale through precision targeting and data-backed ad strategies. We are focused on results, not vanity metrics.

Role Overview

We are looking for a Paid ads executive who has hands-on experience running profitable real estate campaigns on Google and Meta (Facebook / Instagram) .

You should have a strong understanding of lead generation funnels, creative testing, and conversion optimization. The goal is simple : generate quality leads that convert into sales.

Key Responsibilities

Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook / Instagram Lead & Conversion Campaigns) for real estate clients.

Develop and manage end-to-end paid campaigns – from research and setup to tracking and reporting.

Conduct keyword research , competitor analysis, and ad copy testing.

Create audience segmentation and implement retargeting strategies to improve ROI.

Collaborate with creative and content teams to produce high-converting ad creatives and landing pages .

Track and analyze campaign KPIs such as CTR, CPC, CPL, CPM, ROAS, and conversion rates .

Optimize sales funnels and landing pages for better conversion performance.

Stay updated with real estate ad policies , platform updates, and industry best practices.

Prepare and present weekly and monthly performance reports to management and clients.

Requirements

Minimum 2 years of experience managing paid ad campaigns for real estate projects (Google and Meta).

Proven track record of achieving target CPLs and ROI .

Strong knowledge of Google Ads Manager, Meta Business Manager , and analytics tools (GA4, GTM, Pixel setup, etc.).

Experience with lead tracking and CRM integrations (Zoho, HubSpot, or similar).

Strong analytical skills and data-driven decision-making.

Excellent communication and presentation skills.

Bonus : Experience with automation tools, AI-based ad optimization, or creative testing frameworks.

What We Offer

Competitive salary with performance-based incentives.

Opportunity to work with top real estate clients and fast-scaling brands.

A growth-focused, results-driven work culture.

Exposure to advanced performance marketing systems and ad strategies.

A fast-track career path to Digital Marketing Manager or Growth Lead roles.