Social Media Manager

WHO ARE WE?

Welcome to the future of Real Estate Transactions!

Ivy Homes

is a realty tech start-up redefining how people buy and sell homes. The product is a merger of traditional real estate maturity and cutting-edge technology.

With the power of machine learning and engineering, we have a unique advantage that no other company in technology has.

The problem Ivy Homes is trying to solve is the first of its kind in India; you’ll be in the front seat of disruption of real estate using AI / ML / software. With the help of AI & ML, Ivy Homes is using data from various channels across industries to predict the prices of an apartment.

As a nextgen entity,

Ivy Homes is building systems for handling millions of GBs of data which has to be safely stored over the years to find trends in the housing market.

Our core team comprises of IIT Kharagpur and IIT Kanpur alumni with excellent business and technology acumen. We are backed by marquee Venture Capitalists in the ecosystem, including Y-Combinator, Khosla Ventures, Global Founders Capital and Venture Highway. We are expanding our team and looking for enthusiastic people to join us on this journey.

Job Description | Social Media Manager

Key Responsibilities

Content Strategy & Planning

Develop and execute social media strategies aligned with brand and business goals.

Identify trends, cultural moments, and opportunities for real-time engagement.

Define KPIs and regularly report on performance.

Content Creation & Management

Create, curate, and manage engaging content (posts, videos, reels, stories, DM creatives, etc.).

Ensure consistency in brand voice, aesthetics, and messaging.

As is the case with the rest of the team, you will be expected to feature in the content we publish.

Community Management

Build and engage with the online community by responding to comments, messages, and mentions.

Foster conversations that strengthen brand affinity.

Influencer Marketing

End-to-end management influencer / creator collaborations.

Identify influencers that resonate with our audience groups to forge short and long-term associations.

Analytics & Optimization

Monitor, analyze, and report social media performance using analytics tools.

Optimize campaigns for engagement and reach.

Stay updated with algorithm changes and platform best practices.

Cross-functional Collaboration

Work with Tech, Ops and Business teams for integrated campaigns.

Support paid media strategy with creative and audience insights.

Qualifications & Skills

Content creator with a following of at least 10K followers on any social platforms (OR) Bachelor’s degree in Marketing, Communications, or Media with 1-3 years of experience managing social media for a brand / agency.

Strong knowledge of platforms (Instagram, Facebook, LinkedIn, Twitter / X, YouTube, Threads, etc.).

Creative & strategic thinker with excellent copywriting and storytelling skills.

Basic to Intermediate experience in video editing and / or graphic design

Proficiency in analytics and scheduling tools (Meta Business Suite, Sprout Social, Hootsuite, etc.).

Ability to work in a fast-paced, dynamic environment.

Basic knowledge of paid media is a plus.