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Marketing Expansion Manager

Marketing Expansion Manager

PW (PhysicsWallah)Noida, Republic Of India, IN
1 day ago
Job description

🚀 We’re Hiring : Category Growth Manager – D2C | Physics Wallah (PW)

📍 Location : Noida (On-site) | 🕒 6 Days Working | 🏢 Full-time

  • 💼 Experience : 3–6 years (Preferably from a Kids D2C background;

Shopify experience is aplus)

🌟 About Physics Wallah (PW) :

Physics Wallah (PW) is India’s most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education.

Now, we’re expanding into the D2C commerce space , bringing innovative learning products directly to our customers.

We’re on the lookout for a Category Growth Manager – D2C who can combine analytical thinking, marketing expertise, and growth strategy to scale our next-generation product categories.

💪 What You’ll Do :

  • 🚀 Drive D2C Sales Growth : Own revenue, traffic, and conversion for PW’s D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA).
  • 🎯 Performance Marketing : Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate.
  • 🛍 Website Optimization : Improve landing pages, funnels, and A / B tests to boost conversion rates.
  • 💬 Retention & CRM : Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value.
  • 📊 Analytics & Insights : Track sales, traffic, and marketing metrics to identify growth opportunities.
  • 🚀 Product Launches : Collaborate with category and design teams to launch new SKUs on D2C channels.
  • 🤝 Cross-Functional Collaboration : Partner with marketing, tech, ops, and product teams for seamless execution.
  • 🧠 What We’re Looking For :

  • 3–6 years of experience in D2C / E-commerce category management or growth .
  • Hands-on with Shopify, Google Analytics, Meta Ads Manager, CRM tools .
  • Strong data-driven mindset with a passion for scaling categories.
  • Excellent communication, creativity, and ownership mindset.
  • Prior experience with Kids D2C brands is a big plus!
  • 🌈 Why Join PW :

  • Be part of India’s fastest-growing learning & lifestyle brand.
  • Work with a high-energy, innovation-first team that celebrates growth and impact.
  • Uncapped learning & career potential in a fast-scaling D2C vertical.
  • Thrive in a culture that rewards ownership, ideas, and results.
  • 📩 How to Apply :

    Apply directly here on LinkedIn

    or

    Send your resume to 📧 priya.bhalla@pw.live

    with the subject line → “Application – Category Growth Manager (D2C)”

    Create a job alert for this search

    Marketing Manager • Noida, Republic Of India, IN

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