Performance Marketing Lead - Direct to Consumer
Caresmith IndiaRepublic Of India, IN8 days ago
Job descriptionLead performance marketing strategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates. Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance. Work to optimize budgets and maximize ROI . Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness. Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends. Build the companies retention flywheel with CRM & retention campaigns Optimize campaigns to ensure RTO is managed at the target ROAS Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement. Strong CRO skills, to optimize at each step of the customer journey Strong familiarity with various Shopify tools and ways of running a fast and shopper friendly website Deep knowlede of the entire marketing tech stack Driving SEO initiatives and building up organic SEO Partner with the Product team to align marketing with product roadmaps and feature launches. Work with Content teams to develop campaigns that boost sell-through and D2C performance. Liaise with external agencies for creative, PR, and influencer outreach. Working with the ops team to monitor and optimise RTO and drop-offs post order Own the marketing budget , ensuring optimal allocation across channels. Prepare monthly and quarterly marketing performance reports for leadership. Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights. Manage and mentor junior marketers, content team members, and interns. Build a culture of innovation, accountability, and learning within the marketing function. Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team. 3–7 years of experience in growth marketing , preferably in D2C or consumer brands. Strong understanding of performance marketing platforms (Meta Ads, Google Ads). Exceptional skills in strategic thinking, creative ideation, data analysis . Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making. Proven ability to manage agencies, vendors, and cross-functional teams. Excellent communication and presentation skills. Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment. Brand Growth : Increased brand awareness, engagement, and sentiment. Performance KPIs : Improved ROAS, lower CAC, higher conversion rates. Campaign Impact : Successful launch of campaigns with measurable results. Team Development : Well-functioning, motivated marketing team with clear deliverables.
Experience : 5–7 Years
Location : Fort, South Mumbai
Reports to : Founder
Expected CTC : 15LPA
Role Overview
As the Growth Manager - D2C , you will be responsible for developing and executing the brand’s D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Brand Strategy & Positioning
- Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
- Develop annual and quarterly marketing plans , aligning with business objectives and revenue goals.
- Identify opportunities for new product launches , partnerships, and campaigns that impact new customer acquisition and retention.
Performance Marketing & Growth
Website ownership
Cross-Functional Collaboration
Analytics, Reporting & Budgeting
Team Leadership & Mentorship
Qualifications & Skills Required
Success Metrics for This Role
Create a job alert for this search
Performance Marketing Lead • Republic Of India, IN
Related jobs
- Promoted
Director, Performance Marketing
Invisible MotionRepublic Of India, IN Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
Interactive AvenuesRepublic Of India, IN Performance Marketing : Associate Group Head / Group Head.We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Group Head.
This role is responsible for leading ...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
VIP Industries LimitedRepublic Of India, IN Assistant Manager - Online Performance / Growth Marketing.Lead Performance Marketing (E-Commerce).Established in 1968, VIP is amongst the world’s leading manufacturers and retailers of luggage,.With ...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
HubbleHoxRepublic Of India, IN Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
Develop and manage paid media budgets, ensuring cost-effective spe...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Performance Lead
SK Finance LtdJaipur, Republic Of India, IN Develop and manage performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), and other paid media channels.
Drive lead generation and eCommerce sales through targeted digital str...Show moreLast updated: 5 days ago
- Promoted
Performance Marketing Lead
ArnayaRepublic Of India, IN Our mission is to deliver high-quality, functional, and timeless designs that bring comfort and style to people everywhere.
As we grow our digital presence globally, we are looking for a.As a Digita...Show moreLast updated: 30+ days ago
- Promoted
Marketing Performance Lead
Vitalpro Consumer Pvt LtdRepublic Of India, IN Vitalpro Consumer is an innovative leader in India's hospitality sector, revolutionizing the food and beverage industry with creativity and purpose.
The company is the creator of renowned brands suc...Show moreLast updated: 4 days ago
- Promoted
Performance Marketing Executive (Google Ads)
hotsourcedNagpur, IN We’re a performance marketing agency that helps brands grow profitably through paid media.Our approach is lean, transparent, and channel-agnostic—focusing on what moves the needle for our clients.W...Show moreLast updated: 1 day ago
- Promoted
Performance Marketing Lead
dentsuRepublic Of India, IN We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts.
The ideal candidate will be responsible for driving the perfo...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Director
Sony Pictures Networks IndiaRepublic Of India, IN Position : Manager - Performance Marketing.Job Purpose : We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data...Show moreLast updated: 30+ days ago
- Promoted
- New!
Account Director(Global leading Marketing Activation business)
Contego - Global Talent SolutionsNagpur, IN As a next-generation brand activation agency, our purpose is to simplify our clients’ below-the-line marketing, build sustainable ROI and engage their customers across the path to purchase.Everythi...Show moreLast updated: 6 hours ago
- Promoted
Senior Performance Marketer
PU PrimeNagpur, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 15 days ago
- Promoted
Performance Marketing Lead
ClientCurveIndia Please Apply only if you qualify : Immediate Joiners only !!!!!.Performance Marketing Lead (US & Canada Markets).Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms.We are bui...Show moreLast updated: 1 day ago
- Promoted
- New!
Performance Marketing lead
VirohanIndia Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education.
It enables India's top universities to d...Show moreLast updated: 15 hours ago
- Promoted
Performance Marketing Lead
Vianaar HomesNew Delhi, Republic Of India, IN Job Description : Digital Marketing Manager.Vianaar is Goa's leading luxury real estate company, known for designing and building beautiful holiday homes in the serene villages of North Goa.We are l...Show moreLast updated: 30+ days ago
- Promoted
Marketing Performance Lead
Kaapi MachinesNew Delhi, Republic Of India, IN Here are the key expectations from the role : .Google and Meta campaigns, Lead generation, nurturing.Campaign Strategy & Management,.
A / B Testing & Experimentation etc.Qualifications and Education Req...Show moreLast updated: 8 days ago
- Promoted
Marketing Performance Lead
ShayNew Delhi, Republic Of India, IN Shay is a modern Indian brand that focuses on the kitchen, the heart of the home where family gathers and culinary magic happens.
Shay aims to be a holistic brand for home cooking and food, providin...Show moreLast updated: 8 days ago
- Promoted
Performance Marketing Lead
VAIRAMChennai, Republic Of India, IN Performance Marketing Lead – Join Our Growth Journey.Your mission is to solve one of our key marketing challenges : scaling budgets effectively across every product category.While seasonal sale page...Show moreLast updated: 30+ days ago