Performance Marketing Lead

Role : Assistant Manager - Online Performance / Growth Marketing (E-Commerce)

Location : Bangalore

Reports to : Lead Performance Marketing (E-Commerce)

Team size : IC

About VIP :

Established in 1968, VIP is amongst the world’s leading manufacturers and retailers of luggage,

backpacks and handbags. With a legacy built over the years, we take pride in launching market leading brands, including our flagship brand 'VIP’, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products.

Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs

and preferences. Whether it’s the stylish and youthful offerings of Skybags or the premium and

sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern

woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and

practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every

traveller be it everyday travel, business trips, or outdoor adventures.

VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone

deserves the opportunity to succeed. We value the diversity of our workforce and the unique

perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members.

Qualifications / Experience :

• Graduate in any discipline. MBA is preferred
• Certifications in Google Ads / Meta Blueprint certification / Amazon Ads
• 4+ years of experience in Digital performance campaign planning and execution, digital
• content planning, performance analytics and Organic traffic strategies

Role & Responsibilities :

campaign planning, execution and target achievement

campaigns to achieve the set goals and KPIs.

deep dive to identify actionable insights and course correction.

Preferred Candidate Profile / Competencies :

platforms.