Performance Marketing Specialist (PPC + Programmatic)

About the Role

We’re hiring a senior PPC & Programmatic Specialist to manage campaigns across Google, Bing, Yahoo, Amazon, and The Trade Desk. You’ll own the full SEM + DSP lifecycle from strategy to execution while leveraging GA & GTM for advanced tracking and insights.

What You’ll Do

Plan, launch & optimize PPC + programmatic campaigns across major platforms

Conduct keyword research, audience targeting & media planning

Optimize bids, budgets & creatives to hit KPIs (CTR, CVR, CPL, ROAS)

Use GA & GTM to track conversions and build remarketing audiences (incl. YouTube)

Deliver insights & recommendations through dashboards and reports

Stay ahead of SEM & DSP trends and platform updates

✅ What We’re Looking For

5+ years’ hands-on PPC + programmatic experience

Expertise with Google Ads, GA, GTM, Amazon Ads, and The Trade Desk

Strong track record managing large ad budgets with measurable ROI

Analytical mindset + ability to present insights to stakeholders

Willing to work the US shift (6 : 30 PM IST- 3 : 30 AM IST)

✨ Bonus Skills

Remarketing, shopping ads, display & YouTube campaigns

CRO, A / B & multivariate testing

Familiarity with dashboards (Google Data Studio, Tableau, Datorama)