Performance Marketing Specialist

Performance Marketing ManagerSalary : upto 6LPACompany DescriptionInstaServ is a global leader in performance marketing, trusted by over 1,500 brands worldwide. With 12 years of research and expertise, we have mastered the CTTS strategy, offering comprehensive success across paid ads on Google, Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Amazon, as well as organic channels like SEO and Content. Our expertise spans developing high-converting campaigns, creating innovative strategies and production, optimizing web presence, implementing analytics and tracking, and enhancing conversion rates, all designed to make your brand an industry icon.Roles & ResponsibilitiesPlan, execute, and optimize paid search and display campaigns on platforms such as Google Ads, Microsoft Advertising, and Meta (Facebook / Instagram) Ads.Manage PPC campaigns targeting both domestic and international audiences, adapting strategies to different regions, languages, and time zones.Conduct keyword research, competitive analysis, and audience targeting with a global perspective.Write compelling ad copy and collaborate with design teams on visual assets tailored to various markets.Eligibility Criteria4+ years of experience managing PPC campaigns.Experience working with international clients or running campaigns in multiple countries.Proficiency with Google Ads, Microsoft Ads, and Google Analytics.Strong analytical skills and attention to detail.Experience with keyword research and bid management tools.