Performance Marketer / D2C Growth Marketer (E-commerce)Inovtor Labs • kochi, kerala, in
Performance Marketer / D2C Growth Marketer (E-commerce)
Inovtor Labs • kochi, kerala, in
3 days ago
Job descriptionFreelance Performance Marketer (D2C) E-commerce Ads Specialist Shopify & Instagram Ads Expert Growth Marketer for US / UK / EU markets Creative Strategist for D2C Brands Strong hands-on experience with D2C Performance Marketin g (Meta Ads required; Google Ads preferred )Knowledge of growth marketing framework s, funnel optimisation, and scaling strategie sProficiency in marketing analytic s & web analytic s (Meta dashboards, GA4, Shopify analytics )Experience with lead generatio n and conversion-oriented campaign sAbility to interpret data and convert insights into actio nCreative thinking with understanding of video-first conten tPrior experience with D2C brands, or e-commerc e is a strong advantag eAbility to adapt quickly to tools, platforms, and fast-moving workflow
Company Description
Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.
Role Description
This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce.
You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US / UK / EU).
Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.
The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics.
Responsibilities
Looking for someone who can :
- 🔥 Run high-converting Meta (Facebook + Instagram) and Google Ads
- 🎯 Build and optimise D2C funnels for sales growth
- 📈 Suggest Shopify CRO improvements (strategy only, no coding)
- 🎥 Guide & plan video creatives for Reels, Shorts, and paid ads
- 📱 Support organic growth on Instagram, Facebook, and YouTube
- 🔍 Provide basic SEO recommendations
- 📊 Analyse campaign data to improve ROAS, CAC, CTR & conversions
- 🧪 Test creative angles, audiences, and hooks for performance scaling
Suitable for :
Qualifications
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Performance Marketer • kochi, kerala, in
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