Marketing Analytics Specialist

Job Summary :

5+ years of experience in analytics / marketing analytics, Data Science and AB testing Location : Noida & Bangalore (WFO)

Job Description : Core Skills

Web and A / B Testing & Optimization AnalystPosition Summary : As a Web / AB Testing & Optimization Analyst for the Adobe.Com and Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.E. Adobe Analytics, Target) as well as working in a new state-of-the-art Big Data (Hadoop) environment. As an extended member of a globally distributed analytics team, you will be responsible for analytics associated with Adobe’s web, mobile and in-product Testing Program. The successful candidate will be responsible for supporting an ongoing Marketing Optimization program in US / EMEA / APAC as well as driving insights from behavioral analysis. Specific responsibilities include calculating test results of A / B Split and Multivariate tests, supporting ideation processed and coming up with hypotheses, reviewing test charters (ie. critiquing test hypothesis and ensuring methodological rigor and proper configuration). The candidate will also be required to deep dive on customer journeys to extract insights on how the website and content is performing. The ideal candidate is a strategic, analytical thinker, results and detail oriented, and possesses the know-how to help optimize business performance. You must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective working partnerships with internationally based team counterparts. Job Description : Responsibilities :

• Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders.
• Use experimental design to optimize website and marketing activities as well as new in-product initiatives.
• Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making
• Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
• Monitoring changes and trends of online for customer behavior
• Effectively respond to requests for ad hoc analyses.
• Collaborate with other team members to synthesize learnings from other analyses / sources to present holistic analysis and recommendations to stakeholders.
• Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders.
• Identify opportunities to teach stakeholders basic analytics to educate and empower users. Skills
• Proficient in Adobe Analytics, Analysis Workspace, Excel, PPT and SQL.
• Expert in A / B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
• Experience with web analytics tools such as Adobe Analytics (strongly preferred) or Google Analytics
• Good understanding of Microsoft Excel, SQL, Visualization and experience with Big Data tools like Hadoop and Hive.
• Knowledge of test design and combining disparate data sources is a plus.