Channel Marketing Manager

Work Exp : 5yrs - 7yrs

Previous Work Exp : FMCG, Nutrition, Wellness and OTC.

Qualification : Graduate + Postgraduate / MBA

Role & Responsibilities :

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Leading and implementing channel specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
• Devising actionable strategies from customer insights
• Bringing consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
• Conveying analysis and recommendations via presentations and written reports

Desired Candidate Profile :